<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div>My name is Michael Haggerty and I am the Chief Internet Strategist for Trellon.</div><div><br></div><div>Trellon has generally not engaged in any form of marketing in the past, and our sales have been mostly opportunistic. The only real outreach we have done is through listings on the Drupal.org web site and sponsorships of various conferences and events. Our general approach to new business has been to wait for clients to find us through word of mouth, which has been pretty effective but does have some steep ups and downs in the long term.</div><div><br></div><div><div>After collecting some feedback from clients and peers, I am about to invest in a marketing program for the company. Before making the investment, I have been seeking as many perspectives as I can to maximize the potential for success.</div><div><br></div><div>So, questions for this list:</div><div><br></div><div>1) In general, what forms of marketing are most effective for Drupal companies outside of word of mouth? </div><div><br></div><div>2) Is it better to have a FTE doing marketing or talk to an outside firm?</div><div><br></div><div>3) Is it better to emphasize the fact you are a Drupal shop, or to talk about Drupal in the context of the other services you provide?</div></div><div><br></div><div>Best Regards,</div><div apple-content-edited="true"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><font face="Verdana, Helvetica, Arial"><span style="font-size: 12px; "><span class="Apple-style-span" style="font-family: Helvetica; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><font face="Verdana, Helvetica, Arial"><span style="font-size: 12px; "><span class="Apple-style-span" style="font-family: Helvetica; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><font face="Verdana, Helvetica, Arial"><span style="font-size: 12px; "><span class="Apple-style-span" style="font-family: Helvetica; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><font face="Verdana, Helvetica, Arial"><span style="font-size: 12px; "><span class="Apple-style-span" style="font-family: Helvetica; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">Michael Haggerty</div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="font-family: Verdana; font-size: 10px; "><b><font><font class="Apple-style-span" color="#FF2E28"><span class="Apple-style-span" style="color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-weight: normal; ">_______________________________________________</span></font></font></b></span></div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><font class="Apple-style-span" color="#FF2E28" face="Verdana" size="2"><b><br class="webkit-block-placeholder"></b></font></div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="font-family: Verdana; font-size: 10px; "><b><font><font class="Apple-style-span" color="#FF2E28">Michael Haggerty</font></font><font color="#000080"> </font></b><font color="#000080">| Chief Internet Strategist | Trellon, LLC<br><br></font><font><font class="Apple-style-span" color="#FF2E28"><b>web <font class="Apple-style-span" color="#00007F"><span class="Apple-style-span" style="font-weight: normal; "><a href="http://www.trellon.com">www.trellon.com</a></span></font></b></font></font><font color="#000080"> | </font><font><font class="Apple-style-span" color="#FF2E28"><b>email</b></font></font><font color="#000080"> <a href="mailto:mhaggerty@trellon.com">mhaggerty@trellon.com</a><br></font><font color="#FF8C24"><b><font class="Apple-style-span" color="#FF2E28">tel</font></b></font><font color="#000080"> 240 643 6561 | </font><font><font class="Apple-style-span" color="#FF2E28"><b>aim</b></font></font><font color="#00007F"> haggerty321</font></span></div></div></span></span></font></div></div></div></div></div></div></span></span></font></div></div></div></div></div></div></div></div></div></div></div></div></div></div></span></span></font></div></div></div></div></div></div></span></span></font></div></div></div></div></div></div></div></div></div></span></div></span></div></span></div></span></div></span> </div><br></body></html>