<div dir="ltr">In house marketing is way cheaper and way more effective. Like any other position, you need to have the right person running it.<div><br></div><div>We tried using an external firm for marketing - what a waste of time, money and productivity. It is hard to find an external marketing firm that "gets" what you do, and firms who understand IT are mostly tied up with big firms and have no interest in smaller contracts, even if you can afford them. BTW, our company has about 30 employees (not directly Drupal related).</div>
<div><br></div><div>Cheers,</div><div><br></div><div>TAA<br><br><div class="gmail_quote">On Sun, Aug 10, 2008 at 9:49 PM, Roshan Shah - Gloscon <span dir="ltr"><<a href="mailto:roshan@gloscon.com">roshan@gloscon.com</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex;"><div dir="ltr">Michael,<br><br>We have 2 FTE doing marketing. Social Media Marketing works best for us and we do emphasize that we are a Drupal shop.<br>
<br>Roshan<br><a href="http://www.gloscon.com" target="_blank">http://www.gloscon.com</a><br>
<br><div class="gmail_quote"><div><div></div><div class="Wj3C7c">On Mon, Aug 11, 2008 at 5:11 AM, Michael Haggerty <span dir="ltr"><<a href="mailto:mhaggerty@trellon.com" target="_blank">mhaggerty@trellon.com</a>></span> wrote:<br>
</div></div><blockquote class="gmail_quote" style="border-left:1px solid rgb(204, 204, 204);margin:0pt 0pt 0pt 0.8ex;padding-left:1ex"><div><div></div><div class="Wj3C7c">
<div><div>My name is Michael Haggerty and I am the Chief Internet Strategist for Trellon.</div><div><br></div><div>Trellon has generally not engaged in any form of marketing in the past, and our sales have been mostly opportunistic. The only real outreach we have done is through listings on the Drupal.org web site and sponsorships of various conferences and events. Our general approach to new business has been to wait for clients to find us through word of mouth, which has been pretty effective but does have some steep ups and downs in the long term.</div>
<div><br></div><div><div>After collecting some feedback from clients and peers, I am about to invest in a marketing program for the company. Before making the investment, I have been seeking as many perspectives as I can to maximize the potential for success.</div>
<div><br></div><div>So, questions for this list:</div><div><br></div><div>1) In general, what forms of marketing are most effective for Drupal companies outside of word of mouth? </div><div><br></div><div>2) Is it better to have a FTE doing marketing or talk to an outside firm?</div>
<div><br></div><div>3) Is it better to emphasize the fact you are a Drupal shop, or to talk about Drupal in the context of the other services you provide?</div></div><div><br></div><div>Best Regards,</div><div><span style="border-collapse:separate;color:rgb(0, 0, 0);font-family:Helvetica;font-size:12px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px"><div>
<span style="border-collapse:separate;color:rgb(0, 0, 0);font-family:Helvetica;font-size:12px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px"><div>
<span style="border-collapse:separate;color:rgb(0, 0, 0);font-family:Helvetica;font-size:12px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px"><div>
<span style="border-collapse:separate;color:rgb(0, 0, 0);font-family:Helvetica;font-size:12px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px"><div>
<span style="border-collapse:separate;color:rgb(0, 0, 0);font-family:Helvetica;font-size:12px;font-style:normal;font-variant:normal;font-weight:normal;letter-spacing:normal;line-height:normal;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px"><div>
<div><div><div><div><div><div><div><div><font face="Verdana, Helvetica, Arial"><span style="font-size:12px"><span style="font-family:Helvetica"><div><div>
<div><div><div><div><font face="Verdana, Helvetica, Arial"><span style="font-size:12px"><span style="font-family:Helvetica"><div><div><div><div><div>
<div><div><div><div><div><div><div><div><div><font face="Verdana, Helvetica, Arial"><span style="font-size:12px"><span style="font-family:Helvetica"><div>
<div><div><div><div><div><font face="Verdana, Helvetica, Arial"><span style="font-size:12px"><span style="font-family:Helvetica"><div><div>Michael Haggerty</div><div>
<span style="font-family:Verdana;font-size:10px"><b><font><font color="#ff2e28"><span style="color:rgb(0, 0, 0);font-family:Helvetica;font-size:12px;font-weight:normal">_______________________________________________</span></font></font></b></span></div>
<div><font color="#ff2e28" face="Verdana" size="2"><b><br></b></font></div><div><span style="font-family:Verdana;font-size:10px"><b><font><font color="#ff2e28">Michael Haggerty</font></font><font color="#000080"> </font></b><font color="#000080">| Chief Internet Strategist | Trellon, LLC<br>
<br></font><font><font color="#ff2e28"><b>web <font color="#00007f"><span style="font-weight:normal"><a href="http://www.trellon.com" target="_blank">www.trellon.com</a></span></font></b></font></font><font color="#000080"> | </font><font><font color="#ff2e28"><b>email</b></font></font><font color="#000080"> <a href="mailto:mhaggerty@trellon.com" target="_blank">mhaggerty@trellon.com</a><br>
</font><font color="#ff8c24"><b><font color="#ff2e28">tel</font></b></font><font color="#000080"> 240 643 6561 | </font><font><font color="#ff2e28"><b>aim</b></font></font><font color="#00007f"> haggerty321</font></span></div>
</div></span></span></font></div></div></div></div></div></div></span></span></font></div></div></div></div></div></div></div></div></div></div></div></div></div></div></span></span></font></div></div></div></div></div></div>
</span></span></font></div></div></div></div></div></div></div></div></div></span></div></span></div></span></div></span></div></span> </div><br></div><br></div></div>_______________________________________________<br>
consulting mailing list<br>
<a href="mailto:consulting@drupal.org" target="_blank">consulting@drupal.org</a><br>
<a href="http://lists.drupal.org/mailman/listinfo/consulting" target="_blank">http://lists.drupal.org/mailman/listinfo/consulting</a><br>
<br></blockquote></div><br><br clear="all"><br>-- <br>Gloscon Solutions Inc<br>Open Source Web 2.0 Development Company<br>*Drupal *Ruby on Rails<br>T : 604.630.4292 (Canada) <br>T : 323.319.3609 (US)<br>Skype : bpocanada<br>
Training/Incubation/Dedicated Resources : OpenKick.com<br><br><br><br>***************************************************************<br>This email may contain confidential information, and is intended only for the named recipient and may be privileged. Distribution or copying of this email by anyone other than the named recipient is prohibited. If you are not the named recipient, please notify us immediately and permanently destroy this email and all copies of it. <br>
***************************************************************<br>
</div>
<br>_______________________________________________<br>
consulting mailing list<br>
<a href="mailto:consulting@drupal.org">consulting@drupal.org</a><br>
<a href="http://lists.drupal.org/mailman/listinfo/consulting" target="_blank">http://lists.drupal.org/mailman/listinfo/consulting</a><br>
<br></blockquote></div><br></div></div>