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<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>The key is to find a balance. Finding a first that “gets”
you is important but finding a firm that “gets” your
potential customers is just as important if not more important. When we bring
someone into our companies we want them to be part of our culture and a member
of the team and that often means being too close to our content. For firms that
can sustain someone in house that is not a bad thing but I think that balancing
that with outside consulting services and market research is going to be your
best plan for success. <o:p></o:p></span></p>
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color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>-Steve <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
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<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> The Golden Condor !
[mailto:tgcondor@gmail.com] <br>
<b>Sent:</b> Saturday, August 16, 2008 8:26 PM<br>
<b>To:</b> A list for Drupal consultants and Drupal service/hosting providers<br>
<b>Subject:</b> Re: [consulting] How Do You Market Your Services?<o:p></o:p></span></p>
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<p class=MsoNormal><o:p> </o:p></p>
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<p class=MsoNormal>In house marketing is way cheaper and way more effective.
Like any other position, you need to have the right person running it.<o:p></o:p></p>
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<p class=MsoNormal>We tried using an external firm for marketing - what a waste
of time, money and productivity. It is hard to find an external marketing firm
that "gets" what you do, and firms who understand IT are mostly tied
up with big firms and have no interest in smaller contracts, even if you can
afford them. BTW, our company has about 30 employees (not directly Drupal
related).<o:p></o:p></p>
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<p class=MsoNormal>Cheers,<o:p></o:p></p>
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<p class=MsoNormal style='margin-bottom:12.0pt'>TAA<o:p></o:p></p>
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<p class=MsoNormal>On Sun, Aug 10, 2008 at 9:49 PM, Roshan Shah - Gloscon <<a
href="mailto:roshan@gloscon.com">roshan@gloscon.com</a>> wrote:<o:p></o:p></p>
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<p class=MsoNormal style='margin-bottom:12.0pt'>Michael,<br>
<br>
We have 2 FTE doing marketing. Social Media Marketing works best for us and we
do emphasize that we are a Drupal shop.<br>
<br>
Roshan<br>
<a href="http://www.gloscon.com" target="_blank">http://www.gloscon.com</a><o:p></o:p></p>
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<p class=MsoNormal>On Mon, Aug 11, 2008 at 5:11 AM, Michael Haggerty <<a
href="mailto:mhaggerty@trellon.com" target="_blank">mhaggerty@trellon.com</a>>
wrote:<o:p></o:p></p>
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<p class=MsoNormal>My name is Michael Haggerty and I am the Chief Internet
Strategist for Trellon.<o:p></o:p></p>
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<p class=MsoNormal><o:p> </o:p></p>
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<p class=MsoNormal>Trellon has generally not engaged in any form of marketing
in the past, and our sales have been mostly opportunistic. The only real
outreach we have done is through listings on the Drupal.org web site and
sponsorships of various conferences and events. Our general approach to new
business has been to wait for clients to find us through word of mouth, which
has been pretty effective but does have some steep ups and downs in the long
term.<o:p></o:p></p>
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<p class=MsoNormal>After collecting some feedback from clients and peers, I am
about to invest in a marketing program for the company. Before making the
investment, I have been seeking as many perspectives as I can to maximize the
potential for success.<o:p></o:p></p>
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<p class=MsoNormal><o:p> </o:p></p>
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<p class=MsoNormal>So, questions for this list:<o:p></o:p></p>
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<p class=MsoNormal><o:p> </o:p></p>
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<p class=MsoNormal>1) In general, what forms of marketing are most effective
for Drupal companies outside of word of mouth? <o:p></o:p></p>
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<p class=MsoNormal><o:p> </o:p></p>
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<p class=MsoNormal>2) Is it better to have a FTE doing marketing or talk to an
outside firm?<o:p></o:p></p>
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<p class=MsoNormal><o:p> </o:p></p>
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<p class=MsoNormal>3) Is it better to emphasize the fact you are a Drupal shop,
or to talk about Drupal in the context of the other services you provide?<o:p></o:p></p>
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<p class=MsoNormal><o:p> </o:p></p>
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<p class=MsoNormal>Best Regards,<o:p></o:p></p>
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<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Helvetica","sans-serif";
color:black'>Michael Haggerty<o:p></o:p></span></p>
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<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Helvetica","sans-serif";
color:black'>_______________________________________________<o:p></o:p></span></p>
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<p class=MsoNormal><b><span style='font-size:7.5pt;font-family:"Verdana","sans-serif";
color:#FF2E28'>Michael Haggerty</span></b><b><span style='font-size:7.5pt;
font-family:"Verdana","sans-serif";color:navy'> </span></b><span
style='font-size:7.5pt;font-family:"Verdana","sans-serif";color:navy'>| Chief
Internet Strategist | Trellon, LLC<br>
<br>
</span><b><span style='font-size:7.5pt;font-family:"Verdana","sans-serif";
color:#FF2E28'>web </span></b><span style='font-size:7.5pt;font-family:
"Verdana","sans-serif";color:#00007F'><a href="http://www.trellon.com"
target="_blank">www.trellon.com</a></span><span style='font-size:7.5pt;
font-family:"Verdana","sans-serif";color:navy'> | </span><b><span
style='font-size:7.5pt;font-family:"Verdana","sans-serif";color:#FF2E28'>email</span></b><span
style='font-size:7.5pt;font-family:"Verdana","sans-serif";color:navy'> <a
href="mailto:mhaggerty@trellon.com" target="_blank">mhaggerty@trellon.com</a><br>
</span><b><span style='font-size:7.5pt;font-family:"Verdana","sans-serif";
color:#FF2E28'>tel</span></b><span style='font-size:7.5pt;font-family:"Verdana","sans-serif";
color:navy'> 240 643 6561 | </span><b><span style='font-size:7.5pt;
font-family:"Verdana","sans-serif";color:#FF2E28'>aim</span></b><span
style='font-size:7.5pt;font-family:"Verdana","sans-serif";color:#00007F'> haggerty321</span><span
style='font-size:9.0pt;font-family:"Helvetica","sans-serif";color:black'><o:p></o:p></span></p>
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<p class=MsoNormal style='margin-bottom:12.0pt'>_______________________________________________<br>
consulting mailing list<br>
<a href="mailto:consulting@drupal.org" target="_blank">consulting@drupal.org</a><br>
<a href="http://lists.drupal.org/mailman/listinfo/consulting" target="_blank">http://lists.drupal.org/mailman/listinfo/consulting</a><o:p></o:p></p>
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<br>
-- <br>
Gloscon Solutions Inc<br>
Open Source Web 2.0 Development Company<br>
*Drupal *Ruby on Rails<br>
T : 604.630.4292 (Canada) <br>
T : 323.319.3609 (US)<br>
Skype : bpocanada<br>
Training/Incubation/Dedicated Resources : OpenKick.com<br>
<br>
<br>
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<p class=MsoNormal style='margin-bottom:12.0pt'><br>
_______________________________________________<br>
consulting mailing list<br>
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<a href="http://lists.drupal.org/mailman/listinfo/consulting" target="_blank">http://lists.drupal.org/mailman/listinfo/consulting</a><o:p></o:p></p>
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