<html><body bgcolor="#FFFFFF"><div>Hey Patrick,</div><div><br></div><div>What I'm talking about here is the (customers') mistake of seeing a web site as an "online business card" or "cheap coupon distribution" and so forth as many small (albiet non social networking sites) often do -- and further, the consultant's failure to communicate this to the client. </div><div><br></div><div>Millions and millions of small business owners pay monthly fees for print ads, radio spots, coupons in the paper, google ads, on and on and on. They do this because -- correctly or not -- they believe that recurring expense results in recurring revenue. <br><br></div><div>Another thing to consider is that If their site isn't tied to revenue, somethings wrong. More specifically, everything about their site should be tied somehow to generating revenue. You should spend time with them during the scoping stage to ask, "how does this tie into revenue?"</div><div><br></div><div>If everything you build for them (in theory) pads their bottom line or drives their business goals, a maintenence contract should be a no-brainer. If you spend cycles building a cat picture rotator, you'll get called in to add more cat pictures :P </div><div><br></div><div>(ymmv, and all that. Clearly this model doesn't fit every client or situation)</div><div><br></div><div>-D</div><div> <br>Sent from my iPhone</div><div><br>On Sep 17, 2008, at 10:10 AM, "Patrick Teglia" <<a href="mailto:info@33rdprime.com">info@33rdprime.com</a>> wrote:<br><br></div><div></div><blockquote type="cite"><div><div dir="ltr">Domenic,<br><br><blockquote style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;" class="gmail_quote">"understand (or at least, they've been sold to understand) that a small monthly investment results in larger monthly gains"<br>
</blockquote><br>Could you expand for us upon those gains, help us all help our clients?<br><br>Thanks!<br><br clear="all">Patrick Teglia<br>
<a href="http://patrickteglia.com"><a href="http://patrickteglia.com">http://patrickteglia.com</a></a><br><br><div class="gmail_quote">On Wed, Sep 17, 2008 at 8:31 AM, Domenic Santangelo <span dir="ltr"><<a href="mailto:domenic@workhabit.com"><a href="mailto:domenic@workhabit.com">domenic@workhabit.com</a></a>></span> wrote:<br>
<blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;"><div dir="ltr">"I think people are still getting used to the idea that web development
is an ongoing project -- not something you pay for upfront and you're
done."<br><br>In my experience, it's more along the lines of:<br>"People are still getting used to the idea that web development
is an ongoing cost and often don't see the associated value."<br><br>This is something you should be thinking about when you first engage a client -- show them how the web is an /ongoing strategy/, not just an electronic business card. Clients don't blink an eye when they pay month after month for IRL advertising; that's because they understand (or at least, they've been sold to understand) that a small monthly investment results in larger monthly gains.<br>
<br>-D<br><br><br><div class="gmail_quote">On Wed, Sep 17, 2008 at 10:15 AM, Sam Cohen <span dir="ltr"><<a href="mailto:sam@samcohen.com" target="_blank"><a href="mailto:sam@samcohen.com">sam@samcohen.com</a></a>></span> wrote:<br><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
<div dir="ltr"><br><br><div class="gmail_quote"><div>On Wed, Sep 17, 2008 at 9:47 AM, Fred Jones <span dir="ltr"><<a href="mailto:fredthejonester@gmail.com" target="_blank"><a href="mailto:fredthejonester@gmail.com">fredthejonester@gmail.com</a></a>></span> wrote:<br>
<blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
<div>> Can you share how you structured your retainer program?<br>
<br>
</div>>From July of this year, this precise discussion: <a href="http://drupal.org/node/286539" target="_blank"><a href="http://drupal.org/node/286539">http://drupal.org/node/286539</a></a><br>
<div><br>
> My biggest stuggle now is finding time for all my smaller clients who want<br>
> changes to their sites -- I'm finding it really hard to fit them in. I'm at<br>
> the point where I have far more work than I can do and let's face it, the<br>
> big clients need to come first.<br>
<br>
</div>I have the same problem. I have not yet come up with a good solution.<br>
Prepaid hours doesn't really help, though, now does it? You still need<br>
to give them the hours. In fact, the advantage of prepaid hours<br>
(retainer) seems to be your 'insurance' that you have work, and the<br>
client gets a lower rate.<br>
<br>
But if you have no lack of work, I see it as a bit of a mistake--you<br>
are reducing your rate without too much reason.<br>
<br>
Unless I am misunderstanding something.</blockquote></div><div><br><br>Well I definitely wasn't thinking of reducing my rate for a retainer -- if anything raising my rate for those not on a retainer! <br><br>I think one of the main benefit would be not feeling bad about not having the time to service smaller clients who don't go on a retainer. It's sort of gives me a way out -- I say to them, look here's the offer -- say $225 a month for three hours guaranteed work. If they don't take the offer they either pay a rush fee or may have to wait a while to get their job done?<br>
<br>Another benefit might be having a number of these agreements with clients would make it far less riskier to take on an employee or contractor, in fact you can hand them all the retainer work and focus on new business. <br>
<br>But to me, for it to work, you really have to have a use it or lose it policy. No rollover hours. <br><br>Otherwise, how can plan your time. I'm negotiating this very thing with by biggest client tomorrow -- and what I think I will propose is they get x hours a month. If they don't have work for me I will pro-actively work on their site (SEO, layout issues, recommend improvements, upgrades)<br>
<br>Of course, this whole strategy might work for clients already dependent upon me and who already see the value in what they recieve. It might not be easy convincing clients to pay a large monthly fee. <br><br>I think people are still getting used to the idea that web development is an ongoing project -- not something you pay for upfront and you're done. <br>
<br>Sam<br></div></div><br></div>
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