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Usually in marketing you want to sell the benefits, not the tools.
So I sell a well tested and supported software system, modular with
a lot of popular packages to scale and upgrade quickly, and the
customer's ability to easily go in and modify content (text and
images) themselves.<br>
<br>
Then I'll mention some top tier sites that use the same system to
prove it's a commercially viable system.<br>
<br>
-Don-<br>
<br>
On 2/6/2011 11:09 AM, Steve Kessler wrote:
<blockquote
cite="mid:AANLkTi=Pmzs+jznvvCz2R=Y302FXQgxhoobP9kMUMqZ0@mail.gmail.com"
type="cite">It all depends on your target market. My team and I
have spent a long time talking about if we should include the word
Drupal in our material and it all depends on who we are reaching
out to with specific content. <br>
<br>
<div>The only other thing to say here is that our beginning users
dont know, dont need to know and dont care that they are using
Drupal. So for the more basic the user is I would avoid the
term. </div>
<div><br>
</div>
<div>
-Steve </div>
<div><br>
</div>
<div><br>
<div class="gmail_quote">On Sun, Feb 6, 2011 at 7:16 AM, Sam
Cohen <span dir="ltr"><<a moz-do-not-send="true"
href="mailto:sam@samcohen.com">sam@samcohen.com</a>></span>
wrote:<br>
<blockquote class="gmail_quote" style="margin: 0pt 0pt 0pt
0.8ex; border-left: 1px solid rgb(204, 204, 204);
padding-left: 1ex;">
Hi all,<br>
<br>
I finally put up a <a moz-do-not-send="true"
href="http://new-media-solutions.com" target="_blank">new
site</a> for my business -- it's so much easier to do
other people's sites!! I showed to a friend last night.
First thing they said was "what's Drupal?" <br>
<br>
Just curious what other people's thoughts are in using the
word "Drupal" in your branding, such a "we build Drupal
sites"<br>
<br>
On the pro side, if that's what you do, you should make it
really clear, so people looking for Drupal work can find
you. (and there seems to be no shortage of people looking
for Drupal work)<br>
<br>
On the other hand, most people not in the business have no
clue what Drupal, or how to pronounce it for that matter, so
is using "Drupal" prominently on your site potentially
turning away business? <br>
<br>
I'm curious what others are thinking on this topic. Do you
put Drupal front and center? Do you not mention it at all?
<br>
<font color="#888888"><br clear="all">
Sam Cohen, Principal<br>
<a moz-do-not-send="true"
href="http://new-media-solutions.com" target="_blank">New
Media Solutions</a><br>
Drupal Training & Services<br>
<br>
</font><br>
_______________________________________________<br>
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target="_blank">http://lists.drupal.org/mailman/listinfo/consulting</a><br>
<br>
</blockquote>
</div>
<br>
<br clear="all">
<br>
-- <br>
Steve Kessler
<div>Owner and Lead Consultant </div>
<div>Denver DataMan, LLC </div>
<div>303-587-4428</div>
<div><br>
</div>
<div><a moz-do-not-send="true"
href="http://www.denverdataman.com/ddm_events/2011-02-11t190000/green-thumb-friday-making-crm-work-your-business-0"
target="_blank">Make CRM Work For Your Business - Seminar on
2/11</a></div>
<br>
</div>
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consulting mailing list
<a class="moz-txt-link-abbreviated" href="mailto:consulting@drupal.org">consulting@drupal.org</a>
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</pre>
</blockquote>
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