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<p style="margin-bottom: 0cm; margin-top: 0pt;">I think it depends
on what's being marketed. If the tool has a lot of cachet on its
own, which has taken quite awhile to develop, the marketing would
indicate using the name, such as Coca Cola instead of brown fizzy
water that tastes good, and sushi instead of cold, dead raw fish.<br>
<br>
On 02/06/2011 11:15 AM, Don wrote:<br>
</p>
<blockquote cite="mid:4D4EC935.8000801@fane.com" type="cite">
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Usually in marketing you want to sell the benefits, not the tools.
So I sell a well tested and supported software system, modular
with a lot of popular packages to scale and upgrade quickly, and
the customer's ability to easily go in and modify content (text
and images) themselves.<br>
<br>
Then I'll mention some top tier sites that use the same system to
prove it's a commercially viable system.<br>
<br>
-Don-<br>
<br>
On 2/6/2011 11:09 AM, Steve Kessler wrote:
<blockquote
cite="mid:AANLkTi=Pmzs+jznvvCz2R=Y302FXQgxhoobP9kMUMqZ0@mail.gmail.com"
type="cite">It all depends on your target market. My team and I
have spent a long time talking about if we should include the
word Drupal in our material and it all depends on who we are
reaching out to with specific content. <br>
<br>
<div>The only other thing to say here is that
our beginning users dont know, dont need to know and dont care
that they are using Drupal. So for the more basic the user is
I would avoid the term. </div>
<div><br>
</div>
<div> -Steve </div>
<div><br>
</div>
<div><br>
<div class="gmail_quote">On Sun, Feb 6, 2011 at 7:16 AM, Sam
Cohen <span dir="ltr"><<a moz-do-not-send="true"
href="mailto:sam@samcohen.com">sam@samcohen.com</a>></span>
wrote:<br>
<blockquote class="gmail_quote" style="margin: 0pt 0pt 0pt
0.8ex; border-left: 1px solid rgb(204, 204, 204);
padding-left: 1ex;"> Hi all,<br>
<br>
I finally put up a <a moz-do-not-send="true"
href="http://new-media-solutions.com" target="_blank">new
site</a> for my business -- it's so much easier to do
other people's sites!! I showed to a friend last night.
First thing they said was "what's Drupal?" <br>
<br>
Just curious what other people's thoughts are in using the
word "Drupal" in your branding, such a "we build Drupal
sites"<br>
<br>
On the pro side, if that's what you do, you should make it
really clear, so people looking for Drupal work can find
you. (and there seems to be no shortage of people looking
for Drupal work)<br>
<br>
On the other hand, most people not in the business have no
clue what Drupal, or how to pronounce it for that matter,
so is using "Drupal" prominently on your site potentially
turning away business? <br>
<br>
I'm curious what others are thinking on this topic. Do you
put Drupal front and center? Do you not mention it at
all? <br>
<font color="#888888"><br clear="all">
Sam Cohen, Principal<br>
<a moz-do-not-send="true"
href="http://new-media-solutions.com" target="_blank">New
Media Solutions</a><br>
Drupal Training & Services<br>
<br>
</font><br>
_______________________________________________<br>
consulting mailing list<br>
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<br>
</blockquote>
</div>
<br>
<br clear="all">
<br>
-- <br>
Steve Kessler
<div>Owner and Lead Consultant </div>
<div>Denver DataMan, LLC </div>
<div>303-587-4428</div>
<div><br>
</div>
<div><a moz-do-not-send="true"
href="http://www.denverdataman.com/ddm_events/2011-02-11t190000/green-thumb-friday-making-crm-work-your-business-0"
target="_blank">Make CRM Work For Your Business - Seminar
on 2/11</a></div>
<br>
</div>
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