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lol, Coca-Cola is brand marketing, which is what you do for
commodity items. There you want to keep the name fresh for the time
of the purchase decision. Hopefully CMS's aren't a commodity item
yet. And again, the benefits. Which is why Coke is a cold,
refreshing drink that brings you lots of friends from all around the
world.<br>
<br>
-Don-<br>
<br>
On 2/6/2011 11:28 PM, <a class="moz-txt-link-abbreviated" href="mailto:jeff@ayendesigns.com">jeff@ayendesigns.com</a> wrote:
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<p style="margin-bottom: 0cm; margin-top: 0pt;">I think it depends
on what's being marketed. If the tool has a lot of cachet on its
own, which has taken quite awhile to develop, the marketing
would indicate using the name, such as Coca Cola instead of
brown fizzy water that tastes good, and sushi instead of cold,
dead raw fish.<br>
<br>
On 02/06/2011 11:15 AM, Don wrote:<br>
</p>
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Usually in marketing you want to sell the benefits, not the
tools. So I sell a well tested and supported software system,
modular with a lot of popular packages to scale and upgrade
quickly, and the customer's ability to easily go in and modify
content (text and images) themselves.<br>
<br>
Then I'll mention some top tier sites that use the same system
to prove it's a commercially viable system.<br>
<br>
-Don-<br>
<br>
On 2/6/2011 11:09 AM, Steve Kessler wrote:
<blockquote
cite="mid:AANLkTi=Pmzs+jznvvCz2R=Y302FXQgxhoobP9kMUMqZ0@mail.gmail.com"
type="cite">It all depends on your target market. My team and
I have spent a long time talking about if we should include
the word Drupal in our material and it all depends on who we
are reaching out to with specific content. <br>
<br>
<div>The only other thing to say here is that
our beginning users dont know, dont need to know and dont
care that they are using Drupal. So for the more basic the
user is I would avoid the term. </div>
<div><br>
</div>
<div> -Steve </div>
<div><br>
</div>
<div><br>
<div class="gmail_quote">On Sun, Feb 6, 2011 at 7:16 AM, Sam
Cohen <span dir="ltr"><<a moz-do-not-send="true"
href="mailto:sam@samcohen.com">sam@samcohen.com</a>></span>
wrote:<br>
<blockquote class="gmail_quote" style="margin: 0pt 0pt 0pt
0.8ex; border-left: 1px solid rgb(204, 204, 204);
padding-left: 1ex;"> Hi all,<br>
<br>
I finally put up a <a moz-do-not-send="true"
href="http://new-media-solutions.com" target="_blank">new
site</a> for my business -- it's so much easier to do
other people's sites!! I showed to a friend last
night. First thing they said was "what's Drupal?" <br>
<br>
Just curious what other people's thoughts are in using
the word "Drupal" in your branding, such a "we build
Drupal sites"<br>
<br>
On the pro side, if that's what you do, you should make
it really clear, so people looking for Drupal work can
find you. (and there seems to be no shortage of people
looking for Drupal work)<br>
<br>
On the other hand, most people not in the business have
no clue what Drupal, or how to pronounce it for that
matter, so is using "Drupal" prominently on your site
potentially turning away business? <br>
<br>
I'm curious what others are thinking on this topic. Do
you put Drupal front and center? Do you not mention it
at all? <br>
<font color="#888888"><br clear="all">
Sam Cohen, Principal<br>
<a moz-do-not-send="true"
href="http://new-media-solutions.com"
target="_blank">New Media Solutions</a><br>
Drupal Training & Services<br>
<br>
</font><br>
_______________________________________________<br>
consulting mailing list<br>
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</blockquote>
</div>
<br>
<br clear="all">
<br>
-- <br>
Steve Kessler
<div>Owner and Lead Consultant </div>
<div>Denver DataMan, LLC </div>
<div>303-587-4428</div>
<div><br>
</div>
<div><a moz-do-not-send="true"
href="http://www.denverdataman.com/ddm_events/2011-02-11t190000/green-thumb-friday-making-crm-work-your-business-0"
target="_blank">Make CRM Work For Your Business -
Seminar on 2/11</a></div>
<br>
</div>
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