Something I took out of my article, I'm going to share here : The way you
speak about Drupal is a fantastic way to sell it to other developers but it
does nothing to a lot of people looking for a "blog platform on steroids".
And by blog, remember, I am not referring to the technical word but to the
mythical "The Blog" that people relate to as the key to web 2.0 success.

Drupal is different things to different people. It is a CMF (Content Managment
Framework), a project, and a community, way before it being "just a blog".

One of the things I suggested on the marketing group is developing
several "30 second elevator pitches" each for a specific use/audience.

I will not repeat it here. It can be found at
http://groups.drupal.org/node/6943#comment-20457

I honestly believe a developers version of Drupal should be distributed.
This would be your dream Drupal and it hopefully will create the space for
creating distributions that actually speak to "mere mortals", aka "the
market".

The developer version is, well, Drupal itself. The API is there, and one can
write all the modules they can eat.

Install profiles address the rest. If one wants a blogging install profile, then
it is fairly straightforward to do one. Perhaps it is done already even.