But,
the theming wizard gives you a much more granular list of variables to work with, one for each field.
So you can "intercept" the content.
Instead of printing $content or the embedded view itself, you will print $views-xxxxx-xxxxx-data-content
It breaks the $content variable down into its parts, for each field, a variable for the label and a variable for the data.
Another thing the theming wizard does is give you a list of view variables you can invoke.
Victor,If you would like to customize the theming of a view, use the "theming wizard".
I'm not trying to theme a view. That's easy enough to do.