One of the websites I developed has a reasonably
strong presence on Google News. However, many, if not most, of the
links Google has are titled "Add New Comment". I wondered why, and came
to the conclusion that google is reading the "links" tags that contain
that link as containing the permalink.
So I have changed that class tag to "action". While I was at it, I also
changed the title tags to h1.
I will watch over the coming week how Google News reads the content
with these changes, and report my results here. But I think that SEO is
something that is worthwhile for consideration as an ongoing theme
development topic.
Already Drupal sites do quite well. On regular Google search, sites
seem rather well optimized. But these anamolies, such as with Google
News, point to areas where we might look to improve.
Does anyone else have thoughts or experiences on SEO, and how we all
might modify existing themes and alter approaches to future themes?