[consulting] Drupal marketing show case sites by industry

[Kieran Lal]

On Nov 20, 2007 1:30 PM, Andre Molnar <mcsparkerton at yahoo.co.uk> wrote:
> I wonder.
>
> What specific marketing objective does the association hope to achieve
> by showing wide adoption?
>
I should probably differentiate between grassroots efforts at
marketing Drupal and the association.  Let's keep this conversation
focused on the marketing activities here:
http://groups.drupal.org/drupal-marketing

> I suppose that versatility is a differentiator - but if the direction of
> marketing is to position Drupal as 'something for everyone' - the plan
> is flawed.

To answer the question " What specific marketing objective does the
association hope to achieve by showing wide adoption?"

To demonstrate the value of Drupal to evaluators, by showing how it
helps to acheive a specific business goal.

I stated our marketing effort was to show that Drupal was "widely
used".  Thanks for correcting me.  It's not useful.  A better
statement would have been to show that Drupal is well used to solve
specific problems.

Cheers,
Kieran




>
> andre
> Kieran Lal wrote:
> > Hello, as part of Drupal's marketing efforts we are trying to
> > demonstrate that Drupal is widely used by demonstrating show case
> > sites by type, geography, and now by industry.
> >
> > We have set up a wiki page so we can get some help:
> > http://groups.drupal.org/node/7190
> >
> > Your help in identifying show case sites would be appreciated.  I
> > think you might find it useful when you clients ask if you there any
> > Drupal sites in their own industry.
> >
> > Cheers,
> > Kieran
> >
>
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