[consulting] Thoughts on using the word "Drupal" on your business site and in marketing

[nan wich]

For someone who just wants a new site, most of the time, they don't care. There 
are two cases where people are specifically looking for the word "Drupal":
1. They have an existing site that needs work.
2. Someone has already convinced them that Drupal is best for the new site they 
need built.

So there is nothing wrong with mentioning Drupal, as long as you also take a 
brief moment to evangelize. That takes care of all cases. And it wouldn't hurt 
to link the brief marketing statement to a larger page with more reasons to 
choose Drupal.

Nancy
 
Injustice anywhere is a threat to justice everywhere. -- Dr. Martin L. King, Jr.



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From: Cameron Eagans
Yes, but in this context, it'd be like advertising the specific sort of 
carbonated water that's used in the Coca Cola. It doesn't really make sense to 
do that. In my experience, people don't really care what a site is built with as 
long as it's fast, scales well, and is easy to use. Past that, I haven't heard 
anybody ask about the specific framework unless it's a contracting gig with 
another shop. 


 
On Sun, Feb 6, 2011 at 21:28, Jeff Ayen wrote:

I think it depends on what's being marketed. If the tool has a lot of cachet on 
its own, which has taken quite awhile to develop, the marketing would indicate 
using the name, such as Coca Cola instead of brown fizzy water that tastes good, 
and sushi instead of cold, dead raw fish.
> 
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