[development] Don't push the API name considerations off as less important than performance

[Moshe Weitzman]

> As a module maintainer and former clueless noob on Drupal I believe that 
> the variable and hook names used are important to facilitating developer 
> adoption.

of course function names and variable names are important. i'm stressing 
that we don't need to debate this endlessly in karoly's thread about the 
menu system. noone beside me has replied yet with any substance on his 
original message.