[drupal-docs] Adsense revenue

[Boris Mann]

The ToS actually forbids you from sharing this data in detail, I  
believe. Also, I would skip the ad-focus and instead just look at SEO  
in general. It's not by accident that I'm the #1 hit for "Easy Tomato  
Salad" :P

My traffic on my bmannconsulting.com site is about 30K ad impressions  
(roughly translates to uniques) per month. I get between $50 - $200/ 
month. NOTE -- if you write about fluffy bears, you will get no ad  
revenue. I write a lot about VoIP, which has high rates.

Stand alone ad serving engine -- e.g. banner module? phpAdNew is a  
bear to configure. Only do this if you need intense stats and turn- 
key ad sales.

do-it-yourself: must have existing high traffic and/or tight ties to  
community that will want to sponsor in the form of ads. Can take a  
lot of time, but potentially high margin. Could again use  
banner.module, perhaps with a purchase_banners helper module that  
ties into the ecommerce framework.

(And this would be appropriate for a new drupal-consultants list, I  
think)

On 9-Aug-05, at 11:53 PM, Andrew Hoppin wrote:

> PS: the relevance of this to Drupal-docs list is that we should  
> have this sort of reference data available in the Drupal marketing  
> section.  Drupal's excellence with RSS syndication and also with  
> search engine placement may result in higher revenue potential over  
> time relative to community size than a size done in another CMS.    
> I'd also like to begin helping site owners to predict results if  
> they reach certain benchmarks of site traffic and also help them to  
> plan their marketing and revenue generation strategies.
>
> On Aug 9, 2005, at 11:42 PM, Andrew Hoppin wrote:
>
>
>> Does anyone have any real-world data you could share re: actual  
>> advertising revenue generated from any of your Drupal sites  
>> relative to your user traffic?
>>
>> Also would love to hear any thoughts about the Google AdSense  
>> module as a model as versus a stand-alone ad serving engine and/or  
>> a do-it-yourself advertising sales program for your site...
>>
>> Thanks,
>> Andrew

Boris Mann
http://www.bmannconsulting.com