[documentation] Re: NEED CHANGE IN RSS OUTPUT

[Liza Sabater]

Let me clarify this a bit more :  SEO is not just about data but  
relevancy of a post against a search term which in most cases is set  
higher on a string with the help of traffic correct? One of the  
things I have noticed about Google is that blogs fall higher in  
searches and almost always the format of the results is

BLOG NAME : Title of the post

On searches, you know it's a Drupal site because this order is  
inverted and I have a big hard time with that. People don't spend  
days and nights working on their blog's name for nothing. Putting the  
name of the blog last may look nice to you but it is detrimental to  
the blog's brand. Look at this search string :

http://www.google.com/search?q=scalito&sourceid=mozilla- 
search&start=0&start=0&ie=utf-8&oe=utf-8&client=firefox- 
a&rls=org.mozilla:en-US:official

Tell me if you can easily find the post by Democrats.com, which is a  
Drupal site. In terms of usability, I am sure Jakob Nielsen would  
give Drupal a -1 for setting the feeds like that. It's just a simple  
eyetracking thing.

In a sea of search results people will immediately gravitate to the  
'hot zone'. Having the name of your site in the 'hot zone' should  
help people distinguish the post. It organizes the information of the  
search string into readable chunks. Nielsen, btw, even has a course  
on this :

http://www.nngroup.com/events/tutorials/eyetracking.html

> Search
>
>     * How do people look at search engine results pages (SERPs)?
>           o on whole-Web search engines
>           o on an individual website’s internal search engine
>     * In SERPs, which presentation style, words, and parts of  
> search results attract the most attention?
>     * How do people look at organic listings vs. paid listings?

So I give you a -1 on not even considering this one of the most  
fundamental aspects of building a web-presence through the use of  
Drupal. Users ought not to be software developers in order to  
optimize their sites when using Drupal.

And just to finish this off, from A List Apart, "High Accessibility  
Is Effective Search Engine Optimization"
http://www.alistapart.com/articles/accessibilityseo

I am from the Zeldman school of good desing = good accessibility =  
good SEO --and by design it is not just percentage of graphics per  
page or just good CSS. Good design is good usability. My bible is

Designing With Web Standards by Jeffrey Zeldman
http://www.zeldman.com/dwws/


/ liza


On Nov 23 2005, at 07:27, Morbus Iff wrote:

>>> culturekitchen | Murtha Resolution to Redeploy U.S. Forces from Iraq
>>> This is such a basic SEO issue, why in the world don't they ask  
>>> the designers, vendors and consultants BEFORE making code changes  
>>> like these? I feel it is a waste of time when basics of  
>>> optimization are
>> Are you _sure_ you understand how SEOs work?  Maybe you can  
>> explain us, because I don't see how this is going to help.  I'd  
>> think a search engine might penalise you doing so.  Also, what  
>> code changes are you
>
> I sub to about 200 RSS feeds and I don't recall seeing this sort of  
> tactic at all. I'd be rather annoying to me, actually, since most  
> readers have other clear and present ways of indicating that a  
> certain item is "owned" by a site (such as culturekitchen).
>
> So, -1 from me.
>
> -- 
> Morbus Iff ( i think the "good book" is missing some pages )
> Technical: http://www.oreillynet.com/pub/au/779
> Culture: http://www.disobey.com/ and http://www.gamegrene.com/
> icq: 2927491 / aim: akaMorbus / yahoo: morbus_iff / jabber.org: morbus
> -- 
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