[drupal-docs] Drupal vs Mambo

[Charlie Lowe]

Let's overlook the fact that the guy criticizing Drupal's choice of the
term "community plumbing" is using the term "bushwacking" as the subtitle
of his blog. There are a couple of things I would draw from this:


* Drupal marketing could be improved by adopting a specific focus and
overall strategy, one which, IMHO, should be less developer-centric than
it is now. Our audience is not just the developers who are contributing
code or running consulting sites, but a whole range of others who won't
ever need to know the specifics of what the Drupal API can do: Drupal
needs to be marketed to it's user base, not merely site administrators. If
we can sell Drupal to the masses, developers will want to use it because
we've already convinced their clients to use it or, as is clear from this
piece, we've provided the marketing materials so that they can sell it to
their clients.


* "Community Plumbing" works, but IMHO, "Community Management System"
would be better. This term has been suggested a couple of times
previously, and I would love to see a discussion of it which is not based
merely on nostalgia for the old term.

More to come later . . .

Charlie

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