[drupal-docs] Drupal vs Mambo

[Charlie Lowe]

I think you are right. The metaphor is useful. But let's look at this 
from a marketing perspective for a second.

Product name: Drupal
Slogan: Community Plumbing
Icon: Druplicon

These three don't--by themselves--communicate enough of what Drupal is. 
In fact--and I apologize for the heresy--by themselves, if this is what 
a perspective user/client sees (especially with Druplicon), are a little 
bizarre, enigmatic. If anything, they would cause someone to say, "What 
in the world is that???"

So the way to think is how to make our message more direct with these 3 
key components. We can't change the name Drupal, nor the icon. In 
critiquing my suggestion, Morbus continually hammered content 
management. Where are we introducing this--literally--in any of these 
items?

Thus, maybe the trick is to expand the slogan to

Drupal: The Content Management System with Community Plumbing

Kobus Myburgh wrote:
> I think the best way to get the correct slogan would be to transfer the *message* originally intended by the word "plumbing" into different words, not the slogan itself. "Plumbing" as used in the Drupal context, as far as I understood it from the start is "the stuff that make a good CMS", just like "plumbing" could be considered as the stuff that "stop plumbing problems from happening if implemented right".
> 
> If you'd really want to change the slogan, I'd say, play around with synonyms, or a whole different analogy (not that I have any suggestions for that).
> 
> Community Plumbing was always good for me - it will be great for everyone who understands it in context. We must think of "solid steel, rust proof pipeworks in our plumbing system" instead of "ewwwww! I hate plumbers!". Our challenge as documentation team is to carry the correct message over, not necessarily by changing the slogan, but wording the text describing it so that there is no chance for people to think of "plumbing" in the wrong context.
> 
> Regards,
> 
> Kobus
> 
> 
>>>>cel4145 at cyberdash.com 7/29/2005 9:06:40 PM >>>
> Well, in answer to your objections, community management system is about 
> managing community interaction. But community plumbing has similar flaws 
>   and would fit right in with your critique below.
> 
> If it was me, I might even consider calling Drupal the "Social Software 
> CMS."  But then we'd get into people doing what you did, inaccurately 
> equating social software with social networking applications.
> 
> Morbus Iff wrote:
>>>* "Community Management System"
>>Wow, I hate that phrase. I'm not running a social software (such as 
>>Orkut) or a glorified forum (such that it's ONLY forums) nor is anyone 
>>else I know using Drupal (besides perhaps that video upload site thing). 
>>I'm running a *content* management system - I can run a Drupal site 
>>without giving a damn about comments, forums, or outside contributions 
>>(and, in fact, here's an example of one: http://cinema93.com/). People 
>>will recognize the original term CMS as equivalent to "manager of 
>>content" and immediately see the above as "manager of community" as 
>>opposed to "community created cms", which I hope was your original 
>>intent (if you actually did mean "manager of community", then holy crap, 
>>I've had the wrong worldview of Drupal for years).
>>