[drupal-docs] [marketing] Press and Marketing Tasks

[Andrew Hoppin]

Posted this to the press/marketing cc list also, but relevant here as 
well-- two thoughts:

1) We shouldn't necessarily aim to recreate a generic document-- let's 
create the ideal document for the audience we expect to encounter at 
OSCON, and then modify it for the audience at the next conference, etc. 
   Drupal is used by and useful for so many different types of users-- 
from non-technical to hackers, and from political candidates to artists 
to bloggers, and I think we'd be best served to create a broad array of 
focused documents for specific audiences over time.   If we use each 
major conference as an opportunity to tweak our materials for each 
audience, then over time we'll amass a great library of focused 
materials.

2) In order to make this more "customized" approach practical 
financially, I'd focus not on printing materials once en masse, but 
rather on having conference goers print their own, either at home if 
they have good printers, or, here in the US at least, we can easily 
have Kinko's print professional quality materials with as little as 24 
hours notice.  Perhaps Drupal can then reimburse people partially for 
the materials they distribute and print at conferences, if Dries 
approves the reimbursement in advance?

Here at CivicSpace we'd probably be able to come up with a small budget 
to support people printing materials and distributing them at 
conferences as well.

Perhaps this isn't an "either/or" thing-- we can recreate one generic 
brochure printed en masse directly with funds from Drupal donations can 
exist, but also encourage creating and printing and subsidizing cost of 
customized materials for specific conference audiences.

Cheers,
Andrew

On Jun 1, 2005, at 12:12 AM, Dries Buytaert wrote:

>
> On 01 Jun 2005, at 07:36, Andre Molnar wrote:
>
>
>> I've created a preliminary book page with a list of tasks for the
>> press
>> and marketing documentation team.
>>
>> It can be found at:
>> http://drupal.org/node/24049
>>
>> It is a draft / work in progress.  Please review and feel free to edit
>> the writing - or add additional tasks that have already been
>> identified.
>>
>>
>
> Did you know we ran out of leaflets?
>
> As many of us will be attending conferences this summer, it would be
> nice if we could come up with new leaflets ... quickly.  We can use
> 400 to 500 euro of the donated money to have these printed and
> distributed across the planet (to some extend).
>
> If we want to distribute leaflets at the O'Reilly Open Source
> Conference (OSCON), we need to have the leaflet's texts ready within
> 2 weeks, the final (graphical) design ready within 3 weeks, and have
> them printed in 4-5 weeks from now so we can pick them up just in
> time for OSCON.  We can stretch these deadlines a bit depending on
> how long it takes to get these leaflets printed (2 weeks in my
> estimation).
>
> Is that something the press and marketing team can help with?  I'd be
> happy to delegate this task if you can.
>
> --
> Dries Buytaert  ::  http://www.buytaert.net/
>
>
> -- 
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