[drupal-docs] [marketing] Press and Marketing Tasks

[Ron Mahon]

INHO what need is a swipe file. A collection of articles etc. that make a
compelling point of some kind. not limited to Drupal) Every copywriter has
one, usually thought of as there most prized possession.

That's way there called "copy writers"

Testimonials is a very effect way to convey a unbiased message. The
marketing section should have thousands of them.

Nothing is more compelling to bypass the readers mental guards then a story.
The two articles by Linux and Yahoo are fantastic. For those worried about
releases you could list them as an article by x detailing his experience at
co x. Since they gave you the articles they have no expectation of privacy.

Regards
Ron


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-----Original Message-----
From: Andrew Hoppin [mailto:andrew at civicspacelabs.org] 
Sent: Wednesday, June 01, 2005 1:59 PM
To: drupal-docs at drupal.org
Subject: Re: [drupal-docs] [marketing] Press and Marketing Tasks

Posted this to the press/marketing cc list also, but relevant here as
well-- two thoughts:

1) We shouldn't necessarily aim to recreate a generic document-- let's
create the ideal document for the audience we expect to encounter at OSCON,
and then modify it for the audience at the next conference, etc. 
   Drupal is used by and useful for so many different types of users-- from
non-technical to hackers, and from political candidates to artists to
bloggers, and I think we'd be best served to create a broad array of 
focused documents for specific audiences over time.   If we use each 
major conference as an opportunity to tweak our materials for each audience,
then over time we'll amass a great library of focused materials.
then reimburse people partially for the materials they distribute and print
at conferences, if Dries approves the reimbursement in advance?