[drupal-docs] [task] Creation of a new marketing leaflet / brochure / pamphlet

[andremolnar]

Issue status update for http://drupal.org/node/24384

 Project:      Documentation
 Version:      <none>
 Component:    Marketing
 Category:     tasks
 Priority:     normal
 Assigned to:  andremolnar
 Reported by:  andremolnar
 Updated by:   andremolnar
 Status:       active
 Attachment:   http://drupal.org/files/issues/brochure idea.html (5.8 KB)

Background:
Dries approached the Press and Marketing group to come up with a new
leaflet to be used at the OSCON conference as well as other conferences
that key Drupal community members will be attending this summer.


The original request is found here:
http://lists.drupal.org/archives/drupal-docs/2005-06/msg00010.html


Scope:
The mailing-list thread noted above includes some preliminary
discussion about project.
The main goal of this particular project is to create a general
brochure that is not targeting at any specific industry or user type. 
The reason for this is the the deadline for completion will not allow
for multiple brochures.  It has also been determined that the audience
at OSCON is quite varied - from non-technical people (including press)
to hard-core techies and system admins.


The idea is not to sell Drupal to 'everyone', but the document should
speak to some of our key targets including personal site admins (e.g.
bloggers), corporate site developers, and community site developers.


The overall goal is to have multiple brochures created - each one
targeting a specific industry or user type, but that is beyond the
scope of this particular project.


Time line:
The text/copy for the brochure must be completed no later than June
15th, 2005.
The preliminary graphic design must be completed no later than June
22nd, 2005.
The FINAL deadline is June 28th, 2005.


Call for help:
A forum topic has been created to enlist contributors to this project. 
See: http://drupal.org/node/24174


Preliminary progress report:
Attached is a mochup / visualization tool/page I have created based on
some suggestions from Josh in the forum, and inspired by Steven's
response to Josh's post.  It is very rough and not meant to be pretty. 
It is hoped that the file will inspire some discussion.  Feel free to
edit and resubmit the file to this project with your additions.


andre




andremolnar