[drupal-docs] [task] Creation of a new marketing leaflet / brochure / pamphlet

[andremolnar]

Issue status update for http://drupal.org/node/24384

 Project:      Documentation
 Version:      <none>
 Component:    Marketing
 Category:     tasks
 Priority:     normal
 Assigned to:  andremolnar
 Reported by:  andremolnar
 Updated by:   andremolnar
 Status:       active

I've tried to come up with some text for the brochure and was hoping for
some feedback.  I was thinking that something like this could be
included in the first fold-out of the brochure.  It is a general
description of a CMS and goes through some benefits of CMS's and Drupal
in particular.  (Standard disclaimer, I am not a writer - I hope that if
people feel that this text is in the right direction, someone more
skilled than I could re-write or improve the text).


***


What is Drupal?


CMS is web development speak for "Content Management System".  And that
is just another way of saying, "a really simply way to create, update
and maintain your own web site without any prior programming or
web-design experience."


Drupal offers all the benefits of a typical CMS.  For example:


- never having to call someone to add, update, or delete content from
your site.  Doing it yourself is no more difficult than sending
web-based e-mail - and like web-based e-mail you can do it from
anywhere in the world provided you have an Internet connection.
- Allowing you to delegate the creation of content to others, but still
leaving final approval for publication with you or someone you trust.
- Allowing you to decide who can or cannot view content on your site.


Drupal keeps your site visitors in mind:


-  Implementing content categorization and search tools means that
finding information on your site couldn't be easier for your visitors.
-  Interactive features keep visitors of your site engaged and provide
simple means for your target audience to communicate directly to you
and each other.
-  Drupal has been designed to be 100% accessible.  Accessible design
means never closing your door to visitors with special needs and
maximizing your potential audience.


- and because Drupal is both modular and scalable, as the number of
visitors to your site grows and their needs change, your Drupal powered
site can accommodate those changes quickly and seamlessly.


Because Drupal has striven to maximize your site visitor's experience
while minimizing the effort required to provide that experience, Drupal
is often referred to as a "Community Management System" or "Community
Building System."


Why Choose Drupal over another Content Management System?


Besides the fact that Drupal is much more than a 'CMS' consider the
following.


Drupal is Stable:


If Drupal powered sites like Spread Firefox can handle 50,000,000
visitors (and counting), you can count on Drupal to keep your site
running well after your 100,000,000th visitor.


Drupal is Supported:
The community of developers from around the world investing their own
time to improve Drupal is growing as is the community of people that
volunteer their expertise to support new users.


Drupal is Here to Stay!


In short, you can count on Drupal.  Any investment you make (in time or
resources) to implement Drupal is secure and is sure to be returned many
times over.


And if that wasn't enough - Drupal is Free Software released under the
GNU Public License.  Free refers to much more than just price.  You are
free to modify the software, free to improve the software, and even free
to sell the software if you wish.


****


andre




andremolnar



Previous comments:
------------------------------------------------------------------------

June 5, 2005 - 23:47 : andremolnar

Attachment: http://drupal.org/files/issues/brochure idea.html (5.8 KB)

Background:
Dries approached the Press and Marketing group to come up with a new
leaflet to be used at the OSCON conference as well as other conferences
that key Drupal community members will be attending this summer.


The original request is found here:
http://lists.drupal.org/archives/drupal-docs/2005-06/msg00010.html


Scope:
The mailing-list thread noted above includes some preliminary
discussion about project.
The main goal of this particular project is to create a general
brochure that is not targeting at any specific industry or user type. 
The reason for this is the the deadline for completion will not allow
for multiple brochures.  It has also been determined that the audience
at OSCON is quite varied - from non-technical people (including press)
to hard-core techies and system admins.


The idea is not to sell Drupal to 'everyone', but the document should
speak to some of our key targets including personal site admins (e.g.
bloggers), corporate site developers, and community site developers.


The overall goal is to have multiple brochures created - each one
targeting a specific industry or user type, but that is beyond the
scope of this particular project.


Time line:
The text/copy for the brochure must be completed no later than June
15th, 2005.
The preliminary graphic design must be completed no later than June
22nd, 2005.
The FINAL deadline is June 28th, 2005.


Call for help:
A forum topic has been created to enlist contributors to this project. 
See: http://drupal.org/node/24174


Preliminary progress report:
Attached is a mochup / visualization tool/page I have created based on
some suggestions from Josh in the forum, and inspired by Steven's
response to Josh's post.  It is very rough and not meant to be pretty. 
It is hoped that the file will inspire some discussion.  Feel free to
edit and resubmit the file to this project with your additions.


andre