[drupal-docs] [task] Creation of a new marketing leaflet / brochure / pamphlet

[Laura Scott]

Speaking for myself, for me it was about 6 days from learning what CMS 
meant and having a Drupal site up and running. I don't think knowing 
acronyms, abbreviations and jargon is a prerequisite to being able to 
grok what Drupal offers. So while I do not agree with your point about 
CMS, I do agree that it's best to simply focus on what Drupal does.

Sales 101: Features vs. Benefits

Features: What it does.
Benefits: What you can do with it.

Which approach is more likely to appeal to this OSCON audience? Figuring 
that out might be a way of picking out the copy to keep and the copy to cut.

My two bits.

Laura

cel4145 wrote:

>* Anyone who does not know generally what a content management systems
>is--either an IT administrator, corporate type, developer,
>etc.--probably is not ready for Drupal. Even journalists covering OSCON
>should know the term (and if they don't, I don't think we want them
>writing and publishing a review). 
>* Given (1), rather than beginning by defining Drupal as a content
>management system in which you define CMS, begin with defining what
>Drupal is (I know, I'm biased against the sole term of CMS applied to
>Drupal :) Or if you do define it as a content management system,
>immediately go for a more robust definition. So here are two different
>openings (taken from elsewhere). One tries not to pigeon hole Drupal as
>a CMS.
>
>  
>
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