[drupal-docs] Writing for the web & usability

[Ron Mahon]

Dries

 

Web usability started with Jakob Nielsen in 1968. Jakob still provides
leadership in this field. 

 

Enclosed are some links to different web sites covering writing for the web.


  

 <http://www.useit.com/alertbox/9710a.html>
http://www.useit.com/alertbox/9710a.html 

 

 <http://www.useit.com/alertbox/whyscanning.html>
http://www.useit.com/alertbox/whyscanning.html 

 

 <http://www.useit.com/papers/webwriting/rewriting.html>
http://www.useit.com/papers/webwriting/rewriting.html 

 

Downloadable Files to Replicate Web-Reading Study
<http://www.useit.com/papers/webwriting/studyfiles/>
http://www.useit.com/papers/webwriting/studyfiles/ 

 

"Prospects will read any amount of copy -- as long as it is interesting,
helpful, service-rendering copy." Look at it this way: If I invited you to
lunch, you may come. Not many words are needed. If I said come and bring a
check for five hundred dollars, you would need an explanation -- maybe even
a lengthy one. Tests have proven (PROVEN!) that if everything is kept
constant but the length of a sales letter, a two-page letter out pulls a
one-page letter and four-page letters out pull two-page letters. Four-page
letters have actually DOUBLED the response of one-page letters. Why? Just
re-read Bedell's principle four. 

  <http://www.mrfire.com/0004.html> http://www.mrfire.com/0004.html 

 

 

Don' be afraid of length. People will read any length of copy AS LONG AS ...

 <http://www.mrfire.com/articles/0028.html>
http://www.mrfire.com/articles/0028.html 

 

Regards

Ron

InterNet Marketing Resource Center
A Free Super Mart of Articles, Demos, Tutorials everything you need to
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