[drupal-docs] Writing for the web & usability

[Kieran Lal]

Ron, thanks for the links.  I quickly and easily read them all in a  
few minutes.  It's a fantastic reference and I'll definitely refer to  
it in my documentation writing.

Cheers,
Kieran
On May 2, 2005, at 11:39 AM, Ron Mahon wrote:

> Dries
>
> Web usability started with Jakob Nielsen in 1968. Jakob still  
> provides leadership in this field.
>
> Enclosed are some links to different web sites covering writing for  
> the web.
>
> http://www.useit.com/alertbox/9710a.html
>
> http://www.useit.com/alertbox/whyscanning.html
>
> http://www.useit.com/papers/webwriting/rewriting.html
>
> Downloadable Files to Replicate Web-Reading Study http:// 
> www.useit.com/papers/webwriting/studyfiles/
>
> "Prospects will read any amount of copy -- as long as it is  
> interesting, helpful, service-rendering copy." Look at it this way:  
> If I invited you to lunch, you may come. Not many words are needed.  
> If I said come and bring a check for five hundred dollars, you  
> would need an explanation -- maybe even a lengthy one. Tests have  
> proven (PROVEN!) that if everything is kept constant but the length  
> of a sales letter, a two-page letter out pulls a one-page letter  
> and four-page letters out pull two-page letters. Four-page letters  
> have actually DOUBLED the response of one-page letters. Why? Just  
> re-read Bedell's principle four.
>  http://www.mrfire.com/0004.html
>
>
> Don' be afraid of length. People will read any length of copy AS  
> LONG AS ...
> http://www.mrfire.com/articles/0028.html
>
> Regards
> Ron
> InterNet Marketing Resource Center
> A Free Super Mart of Articles, Demos, Tutorials everything you need  
> to Succeed on the net.
> www.inmrc.com
>
>
> -- 
> [ drupal-docs | http://lists.drupal.org/listinfo/drupal-docs ]
>

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