[drupal-docs] Marketing subset of Team Documentation

[Charlie Lowe]

Boris Mann wrote:
> 
> But I just wanted to point out that DIYers would not be the #1 target 
> for me, at least not for the features part. Much like the documentation, 
> the features section should focus on the power/flexibility/capabilities 
> in a user neutral way. For instance, I would still like to see more 
> developers and web designers choosing the platform. Especially 
> designers/consultants who would deploy a lot of sites for clients -- I'd 
> love to have another Development Seed participating in the Drupal ecosystem.
> 

To achieve your goal of attracting more designers and consultants, it 
might do good to consider a suggestion Dries made a couple of years ago: 
Drupal needs a white paper. This way, the opening sections of the About 
section can be written for a general audience. Then, clearly visible in 
that section and perhaps featured elsewhere (maybe even a link on the 
home page) would be a text that targets developers and web designers in 
the genre for the IT field that is specifically used for that purpose.

Now a white paper might be more effort than anyone is willing to put in 
right now, but both your and Liza's concerns do suggest another 
structure for the documentation. How about something along this line of 
thinking:

About Drupal (general introduction)
- Drupal is for everyone
- Drupal is for bloggers and communities
- Drupal is for project management
- Drupal is for education
- Drupal is for web activism
- Drupal is for web designers
- Drupal is for open source code developers
- Drupal is for ?
- Drupal is for ?

This may not be the best list or might be too many. And each of these 
cases may also overlap in their discussion since the assumption is that 
people may only read the sections relevant to them. But the goal is to 
have different short sections that target a variety of interests found 
in the more general audience of people looking at Drupal. Whether this 
works or not, we need a document that can target multiple audiences.

I also think what it does do is focus on what I would say is Drupal's #1 
selling point: Drupal is a unique, flexible platform which can well suit 
the needs of many. Perhaps others might not agree that this is Drupal's 
#1 selling point. If not, then figuring out what that is would be an 
important step toward best figuring out how to create this marketing 
section.

Charlie