[drupal-docs] integrating/combining V2 and original handbook

[Charlie Lowe]

Djun Kim wrote:
> 
>I'm still interested ;)

Great!

> I should add a big disclaimer here that I'm while I've written
> the occasional bit of marketing literature, I'm definitely not coming
> from a marketing background.
> 

Here's a suggestion. Perhaps the marketing people should get involved in 
this.

One thing I noticed in looking at both is that within the About 
sections, you and Bryan have taken sort of the "Why" approach for 
labeling each of the main areas that are pitching to people considering 
Drupal:

"Is Drupal right for you?"
http://drupal.org/node/22963

"Why Drupal?"
http://drupal.org/handbook/drupal/justification

These make sense in terms of navigation; the reader immediately will 
choose these links to find out why. A better approach, I think, is to 
pitch why with a slogan, a statement. People are already coming to 
Drupal because they want to know why; we should pitch a concept that 
says why to them right at the very beginning and then explain it. This 
is why I suggested "The many faces of Drupal" 
(http://drupal.org/node/23106) although I'm certain someone could come 
up with something better. For instance, I like "The content management 
system for everyone" in this ad leaflet submission: 
http://drupal.org/node/23155#comment-39894. Some will say, "Well, Drupal 
is not for everyone" but neither is Microsoft a butterfly ;)

Regardless, if we can develop this section of the guide so that it is 
part of a coherent marketing scheme with a slogan (including the ad 
leaflet that Dries has requested), that will greatly increase its 
effectiveness. And having a slogan makes it easier to focus on what 
should be included in that section versus what should not.

Charlie