[drupal-docs] Free software Ad

[Ron Mahon]

Re: Drupal ad Free Software Magazine 

 

Sorry I was away most of the week end and didn't catch this un till a hour
ago.

 

The only purpose of the proposed ad is to get people to read more.

 

The headline is the most important part of any ad (85 to 90%)

 

The purpose of the headline is to stop you and create a desire within you to
find out more.

One of the most successful techniques is to ask a question that can only be
answered by reading more.

 

With time and space limited, I suggest that we should create enough
curiosity to make the reader go to the marketing section on the "Drupal Web"


 

 

Wile the drupal logo's are very nice they don't build Spence or tell a
story. Even if the audience is familiar with drupal we need to convey that
is new and different. May be some flash on the marketing page.

 

Hopefully without saying it that way.

 

 

Sig. with apologies to "Google" 

 

Red is definitely the right color for head lined on the web 3 - 4 to 1 Times
New Roman works good on print fonts. 

 

 

If the persons interested in measuring response for ad will contact me I
have some cgi scripts that will perform that task automatically 

 

Regards 

Ron

 

PS Rough Draft 



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Drupal marketing signature  "Just Drupal It" ?

 
InterNet Marketing Resource Center
A Free Super Mart of Articles, Demos, Tutorials everything you need to
Succeed on the net.
www.inmrc.com 

 
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