[consulting] What do you use for your email newsletters?

[Tim Deeson]

Hi Chris

I'm of much the same opinion, there's more to running large scale mass  
email systems then just managing subscriptions and pumping emails into  
Sendmail.

We've been using Drupal to manage and generate the HTML and the issues  
etc and then using MailChimp to do the actual emailing. We've embedded  
MailChimp subscribe and unsubscribe etc into the template.

This has given us a CMS for non-techie staff to manage the newsletters  
without getting into all the complicated deliverability issues. I  
don't see that we can address the deliverability issues at a price  
that makes sense compared to MailChimp's (for example) rates.

We also use their InBox Inspector (email program HTML proofer) and  
statistics which could be replicated but at their prices why re-invent  
the wheel?

An example of this is www.green-places.co.uk (demonstrates principle  
although doesn't use MailChimp). This site was created specifically to  
house and manage an email newsletter.

Thanks

Tim
www.deeson.co.uk/emedia/

> Hi guys,
>
> I'm new to this list so please forgive if this has been addressed  
> before.
>
> I often get requests from clients for email newsletter facilities, and
> i know Drupal has a module that handles this, but I've usually chosen
> a third party solution like Mailbuild, or Mailchimp over it though.
> I'm doing this because there seems to be way more to email marketing
> than simply bolting a module onto a Drupal install, and I don't have
> the resources to track white lists and spam filtering, and all the
> other niggly things about sending bulk emails.
>
> Well, those are the reasons the third party solutions give in their
> sales pitch anyway!
>
> Has anyone here had good/bad experiences with providing Drupal-related
> newsletter services to clients here they would be prepared to share?
>
> Thanks,
>
> Chris