check this out!!! today's wall street journal feature very prominently a drupal site called fresno famous. http://drupal.org/node/47487 anyone know her? suzi arnold The FresnoFamous folks wouldn't discuss the dollars and cents of the bail-bond ad. But Mr. Gillespie paid just $100 for 10,000 views of his church's banner ad, currently the only one on the Greesnboro site. Based on normal traffic patterns, those views should occur in about two weeks, says Roch Smith Jr., Greensboro101's owner. Mr. Smith, of course, projects that business will grow. But to the extent that it does, competition will be ferocious. Local newspapers of all stripes -- dailies, alternative weeklies and weekly shoppers -- aren't likely to cede these community spaces without a fight. And then there are the "aggregators," companies striving to create a common software platform that can be used in many different locales. Backfence.com5 is a venture capital-funded operation starting out in the suburbs of Washington, D.C. YourHub.com6, owned by the Denver Newspaper Agency, is already active in four states. And then there is the question of what, if anything, the Googles and Yahoos of the world might do. Indeed, Jarah Euston, the 26-year-old former Wall Street bond analyst who founded FresnoFamous two years ago, says that one of her biggest fears is MySpace, the youth-oriented "social networking" site. There is a lot of information about events on MySpace. Ms. Euston frets that it will one day become easily searchable by ZIP Code, and thus compete with the calendar listings currently at the heart of her business. One indication that economies of scale will play their expected crucial role in community journalism is that both Ms. Euston and Mr. Smith are thinking of expanding, Ms. Euston to Modesto, another central California town, and Mr. Smith to Syracuse, N.Y., where he found a simpatico blogger. And both say they would welcome some way for small sites to band together to attract national advertisers while still keeping their independence. So what about the advertisers? Mr. Gillespie says he was drawn to Greensboro101 because he himself is an active blogger. Mr. Ramirez says he was simply trying to help his family-owned business keep up with changing times. (By the way, while most people's stereotype of a typical bail-bond client is not someone reading blog posts, Mr. Ramirez says Web surfers tend to skew young, and the young in turn tend to skew toward getting into trouble.) As for whether the ads have paid off, both men say it is too soon to tell. Community Web sites are clearly one of those economic spaces that are "in play." It's hard not to root for the locally owned little guys, in much the same way that most of us would prefer that local film buffs, not Blockbuster, own the nearby video store. You can find a list of many of community sites at cyberjournalist.net7. I'm inclined to urge people, if they like their local site, to support its advertisers. I'm just a little worried about how some Fresno readers might take that advice. Write to Lee Gomes at lee.gomes@wsj.com8 URL for this article: http://online.wsj.com/article/SB113875833236061670.html