[consulting] DrupalCOM: european Small Business distro

[Gunnar Langemark]

Dan Robinson wrote:
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> Once that is done I should have a site with menus - DONE
>   

Most small businesses have this sort of brochure site. From a 
communications pov it is too self centered. Actually what you really 
need, is to tell your clients that you have satisfied clients, let them 
do the talking. And you need to talk about your clients in a way such 
that the new prospect client who finds your website can recognize 
himself and his organization in this. He is really not that interested 
in board and investors (unless he needs to do due diligence), so unless 
the goal of the site is to satisfy journalists, this is a secondary 
priority. (And I know that your structure is very common, but I feel I 
must say this).

Clients
       General Node [here we tell about the verticals, what they 
accomplish by working with us, how all this adds up to a focussed 
business where my clients get value from the synergy effect etc. Links 
to the verticals - as well as verticals in the menu. Probably one or two 
short quotations from clients.]
        
       Government [Here we imply that we deal with industry verticals - 
{add vertical...}]
             Ministry of energy
                      Endorsement/Goals/Scope/Timeline/ [This is one 
structured node starting with the most important part: That the client 
loves you!]
             Board of Technology Assesment
                      [Same structure as above]
       Oil/Gas
                      [Same structure as Government vertical]

Small companies often have products!
Presenting productlines and products can be done in "ecommerce", but 
that would be too ambitious. A dummy node with a structure and dummy 
text - unpublished and an instruction to "create new node from this" - 
which I believe is a contrib module???
That might work.
This would be a "content template".
Because once you have structure and navigation figured out, you should 
take a look at the content itself - the communicative structure of the 
text etc. Often this is where small companies go very wrong.


Best
Gunnar