[consulting] DrupalCOM: european Small Business distro

[Gunnar Langemark]

If we try to stay focused and not get our ambitions too high, it might 
be feasible to do a "guided tour" - "wizard-like" installation script.
Start by asserting that this is a brochure site.
A brochure site can be no more than what is known as "tease to contact".
Tease to contact means that you make your company so interesting that 
prospective clients will call you - e-mail you - whatever.
To accomplish that you will tell them exactly so much that they think it 
is VERY interesting, but not so much that they can make their mind up 
(that you're not the right solution, or that you are (this is where lots 
of consultants go wrong if they're not skilled in communications)).
When you've teased enough, you make it SO EASY to get in touch - contact 
form, live chat, e-mail, phone, skype whatever your choice.
You provide fast and friendly feedback in one form or another (thats why 
a confirmation e-mail is good - even when the guy gets a message on screen.)

My points about the structure of a brochure site had to do with that.
I don't think that the structure suggested was wrong, just a little too 
self preoccupied.
We all like to talk about ourselves - companies like consultant to talk 
about them, and not about their consulting company. Same with other 
businesses.
So if you have a brochure site - say as much about your customers as 
possible - have good testimonials, case stories etc. Because then the 
prospective clients will recognize themselves.
Don't make clients work too hard. Don't make them think.
Make them feel they belong.

That's my point.

I developed e-learning for a few years before I became an Information 
Architect. E-learning is a standard structure for learning. The way I 
did that, was like above. I cut the curriculum into smaller objects 
which held a standard structure. If you can do it in instructional 
design (it's called that) you can also do it in website development.

Best
Gunnar


John Sechrest wrote:
> Laura Scott <laura at pingv.com> writes:
>
>
>  % Rather than focus on features, I try to focus on goals. What do they 
>  % want to achieve with the website. Advertising? Better customer service? 
>  % Online sales? Etc.
>
>  % Is that the direction you're going with this?
>
>  In a sense. What I see DrupalCom trying to do is to extract a bunch
>  of the common actions needed for a basic level 3 site. 
>  If that common set of tasks includes asking the same question
>  and creating the same kind of content, then you can abstract 
>  those parts that are common. 
>