[consulting] How Do You Market Your Services?

[Roshan Shah - Gloscon]

Michael,

We have 2 FTE doing marketing. Social Media Marketing works best for us and
we do emphasize that we are a Drupal shop.

Roshan
http://www.gloscon.com

On Mon, Aug 11, 2008 at 5:11 AM, Michael Haggerty <mhaggerty at trellon.com>wrote:

> My name is Michael Haggerty and I am the Chief Internet Strategist for
> Trellon.
>
> Trellon has generally not engaged in any form of marketing in the past, and
> our sales have been mostly opportunistic. The only real outreach we have
> done is through listings on the Drupal.org web site and sponsorships of
> various conferences and events. Our general approach to new business has
> been to wait for clients to find us through word of mouth, which has been
> pretty effective but does have some steep ups and downs in the long term.
>
> After collecting some feedback from clients and peers, I am about to invest
> in a marketing program for the company. Before making the investment, I have
> been seeking as many perspectives as I can to maximize the potential for
> success.
>
> So, questions for this list:
>
> 1) In general, what forms of marketing are most effective for Drupal
> companies outside of word of mouth?
>
> 2) Is it better to have a FTE doing marketing or talk to an outside firm?
>
> 3) Is it better to emphasize the fact you are a Drupal shop, or to talk
> about Drupal in the context of the other services you provide?
>
> Best Regards,
> Michael Haggerty
> *_______________________________________________*
> *
> *
> *Michael Haggerty *| Chief Internet Strategist | Trellon, LLC
>
> *web www.trellon.com* | *email* mhaggerty at trellon.com
> *tel* 240 643 6561 | *aim* haggerty321
>
>
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Open Source Web 2.0 Development Company
*Drupal *Ruby on Rails
T : 604.630.4292 (Canada)
T : 323.319.3609 (US)
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