[consulting] How Do You Market Your Services?

[The Golden Condor !]

In house marketing is way cheaper and way more effective. Like any other
position, you need to have the right person running it.
We tried using an external firm for marketing - what a waste of time, money
and productivity. It is hard to find an external marketing firm that "gets"
what you do, and firms who understand IT are mostly tied up with big firms
and have no interest in smaller contracts, even if you can afford them. BTW,
our company has about 30 employees (not directly Drupal related).

Cheers,

TAA

On Sun, Aug 10, 2008 at 9:49 PM, Roshan Shah - Gloscon
<roshan at gloscon.com>wrote:

> Michael,
>
> We have 2 FTE doing marketing. Social Media Marketing works best for us and
> we do emphasize that we are a Drupal shop.
>
> Roshan
> http://www.gloscon.com
>
> On Mon, Aug 11, 2008 at 5:11 AM, Michael Haggerty <mhaggerty at trellon.com>wrote:
>
>> My name is Michael Haggerty and I am the Chief Internet Strategist for
>> Trellon.
>>
>> Trellon has generally not engaged in any form of marketing in the past,
>> and our sales have been mostly opportunistic. The only real outreach we have
>> done is through listings on the Drupal.org web site and sponsorships of
>> various conferences and events. Our general approach to new business has
>> been to wait for clients to find us through word of mouth, which has been
>> pretty effective but does have some steep ups and downs in the long term.
>>
>> After collecting some feedback from clients and peers, I am about to
>> invest in a marketing program for the company. Before making the investment,
>> I have been seeking as many perspectives as I can to maximize the potential
>> for success.
>>
>> So, questions for this list:
>>
>> 1) In general, what forms of marketing are most effective for Drupal
>> companies outside of word of mouth?
>>
>> 2) Is it better to have a FTE doing marketing or talk to an outside firm?
>>
>> 3) Is it better to emphasize the fact you are a Drupal shop, or to talk
>> about Drupal in the context of the other services you provide?
>>
>> Best Regards,
>>     Michael Haggerty
>> *_______________________________________________*
>> *
>> *
>> *Michael Haggerty *| Chief Internet Strategist | Trellon, LLC
>>
>> *web www.trellon.com* | *email* mhaggerty at trellon.com
>> *tel* 240 643 6561 | *aim* haggerty321
>>
>>
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>>
>>
>
>
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