[consulting] Thoughts on using the word "Drupal" on your business site and in marketing

[Steve Kessler]

It all depends on your target market. My team and I have spent a long time
talking about if we should include the word Drupal in our material and it
all depends on who we are reaching out to with specific content.

The only other thing to say here is that our beginning users dont know, dont
need to know and dont care that they are using Drupal. So for the more basic
the user is I would avoid the term.

-Steve


On Sun, Feb 6, 2011 at 7:16 AM, Sam Cohen <sam at samcohen.com> wrote:

> Hi all,
>
> I finally put up a new site <http://new-media-solutions.com> for my
> business -- it's so much easier to do other people's sites!!  I showed to a
> friend last night.  First thing they said was "what's Drupal?"
>
> Just curious what other people's thoughts are in using the word "Drupal" in
> your branding, such a "we build Drupal sites"
>
> On the pro side, if that's what you do, you should make it really clear, so
> people looking for Drupal work can find you. (and there seems to be no
> shortage of people looking for Drupal work)
>
> On the other hand, most people not in the business have no clue what
> Drupal, or how to pronounce it for that matter, so is using "Drupal"
> prominently on your site potentially turning away business?
>
> I'm curious what others are thinking on this topic. Do you put Drupal front
> and center?  Do you not mention it at all?
>
> Sam Cohen, Principal
> New Media Solutions <http://new-media-solutions.com>
> Drupal Training & Services
>
>
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>


-- 
Steve Kessler
Owner and Lead Consultant
Denver DataMan, LLC
303-587-4428

Make CRM Work For Your Business - Seminar on
2/11<http://www.denverdataman.com/ddm_events/2011-02-11t190000/green-thumb-friday-making-crm-work-your-business-0>
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