[consulting] Thoughts on using the word "Drupal" on your business site and in marketing

[jeff at ayendesigns.com]

I think it depends on what's being marketed. If the tool has a lot of 
cachet on its own, which has taken quite awhile to develop, the 
marketing would indicate using the name, such as Coca Cola instead of 
brown fizzy water that tastes good, and sushi instead of cold, dead raw 
fish.

On 02/06/2011 11:15 AM, Don wrote:

> Usually in marketing you want to sell the benefits, not the tools. So 
> I sell a well tested and supported software system, modular with a lot 
> of popular packages to scale and upgrade quickly, and the customer's 
> ability to easily go in and modify content (text and images) themselves.
>
> Then I'll mention some top tier sites that use the same system to 
> prove it's a commercially viable system.
>
> -Don-
>
> On 2/6/2011 11:09 AM, Steve Kessler wrote:
>> It all depends on your target market. My team and I have spent a long 
>> time talking about if we should include the word Drupal in our 
>> material and it all depends on who we are reaching out to with 
>> specific content.
>>
>> The only other thing to say here is that our beginning users dont 
>> know, dont need to know and dont care that they are using Drupal. So 
>> for the more basic the user is I would avoid the term.
>>
>> -Steve
>>
>>
>> On Sun, Feb 6, 2011 at 7:16 AM, Sam Cohen <sam at samcohen.com 
>> <mailto:sam at samcohen.com>> wrote:
>>
>>     Hi all,
>>
>>     I finally put up a new site <http://new-media-solutions.com> for
>>     my business -- it's so much easier to do other people's sites!! 
>>     I showed to a friend last night.  First thing they said was
>>     "what's Drupal?"
>>
>>     Just curious what other people's thoughts are in using the word
>>     "Drupal" in your branding, such a "we build Drupal sites"
>>
>>     On the pro side, if that's what you do, you should make it really
>>     clear, so people looking for Drupal work can find you. (and there
>>     seems to be no shortage of people looking for Drupal work)
>>
>>     On the other hand, most people not in the business have no clue
>>     what Drupal, or how to pronounce it for that matter, so is using
>>     "Drupal" prominently on your site potentially turning away business?
>>
>>     I'm curious what others are thinking on this topic. Do you put
>>     Drupal front and center?  Do you not mention it at all?
>>
>>     Sam Cohen, Principal
>>     New Media Solutions <http://new-media-solutions.com>
>>     Drupal Training & Services
>>
>>
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>>
>>
>>
>> -- 
>> Steve Kessler
>> Owner and Lead Consultant
>> Denver DataMan, LLC
>> 303-587-4428
>>
>> Make CRM Work For Your Business - Seminar on 2/11 
>> <http://www.denverdataman.com/ddm_events/2011-02-11t190000/green-thumb-friday-making-crm-work-your-business-0>
>>
>>
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