[drupal-docs] Drupal vs Mambo

[Laura Scott]

If I can pipe (a bit late) on this....

It seems to me what's being discussed here are two different 
*/intentions/ *for website. Some want a website to *manage* their 
content. They want to be able to update their pages, have links 
dynamically follow content, and so on.

Others want a website to *connect* with other people, other websites, 
other communities.

That Drupal fits the bill for both is hardly a liability. I do think 
it's a mistake, though, to try to come down with an either/or decision.

All this "Web 2.0" b.s. (as if the internet came out in releases) has 
one thing right: *Interactivity and interconnectivity are the new 
frontiers.* What's important is not how the website manages information, 
but all the different ways it can connect to the grid -- technorati, 
flickr, delicious & furl tags, for example. What will it be next year? I 
would lay odds it's going to be in the interconnection realm, not in 
content management techniques.

Being somewhat involved in political, community and interactive business 
communities, I see the real excitement happening in how people are 
interacting. The "management" challenge is not of one's own content, but 
of all the content everywhere. The people using the net to communicate 
and connect are not looking for "content management systems," they're 
just looking for better, more effective ways to connect with others.

So when Charlie Lowe says:

>Drupal marketing could be improved by adopting a specific focus and
>overall strategy, one which, IMHO, should be less developer-centric than
>it is now. Our audience is not just the developers who are contributing
>code or running consulting sites, but a whole range of others who won't
>ever need to know the specifics of what the Drupal API can do: Drupal
>needs to be marketed to it's user base, not merely site administrators. If
>we can sell Drupal to the masses, developers will want to use it because
>we've already convinced their clients to use it or, as is clear from this
>piece, we've provided the marketing materials so that they can sell it to
>their clients.
>
I think he's spot on. But I, too, hate "community management system." 
OTOH, "Community Plumbing" always has had a boys-getting-dirty kind of 
feel to it, and it does not capture for me the essence of what 
interconnected-interactive communication online is about. I've not 
figured anything better yet, but I think something that looks to where 
the future is happening would be best from a marketing standpoint.

Laura

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