[drupal-docs] [marketing] Press and Marketing Tasks

[Robin Monks]

IMHO, we should show Drupal in use. Someone is more likely to look at it and 
then download it, if they can see that "Yeah, this is easy and powerful". 
Otherwise all the pretty words and phrases are going to sound like 
hyperbole. 

Robin

On 6/1/05, Andre Molnar <mcsparkerton at yahoo.co.uk> wrote:
> 
> I think that while the document will be middle-of-the-road it should
> lean more towards new users vs. developers.
> 
> As for coordination I would be happy to coordinate efforts, but I am not
> a master word smith (though I don't see this document being overly 
> verbose).
> 
> As a starting point lets look at the existing pamphlet and analyze and
> deconstruct it. Let's build on its strengths and improve its
> weaknesses. The existing document is very good, but it not yet GREAT.
> 
> My own thoughts:
> 
> While informative, it is feature heavy with less emphasis on what
> benefits those features provide to potential users.
> 
> I've mentioned in another post that "Stable, Supported, Here to Stay"
> are all the same way of saying Reliable. What is the benefit of that?
> 
> e.g. for corporate users: IT resource aren't wasted babysitting the site
> OR if a problem should arise answers are quick and easy to find OR You
> can be secure in knowing that the product will be here tomorrow and any
> investments in IT resources will not be wasted. etc. etc. etc.
> 
> OR for new users (like say a blogger): you can do it yourself - but if
> you stumble there is a huge safety net to catch you etc.
> 
> Regarding Standards Compliance: Benefits: An out of the box install
> will work on virtually all platforms. Your site will look equally good
> in all browsers. Your site will be accessible - you will never shut
> anybody out because of their disability or the technology they use. You
> will maximize your potential audience. etc etc etc.
> 
> Regarding Taxonomy: Benefits: Improved search engine ranking.
> Improved ability for visitors to navigate your site. Better
> organization of your site content. etc etc etc.
> 
> Finally it would be nice to emphasize the 'community' aspect of Drupal
> and try to sell people on a sense of belonging - and on their ability to
> build their own communities.
> 
> andre
> 
> 
> Robin Monks wrote:
> > OK, we need to focus on Drupal Strenghts, we need to have people "see
> > them-selves using drupal". Also, we should either make two pamphlets
> > for devs and users, or make it a middle-of-the-road style.
> >
> > Who will cordinate this marketing effort?
> >
> > Robin
>
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