[drupal-docs] [marketing] Press and Marketing Tasks

[Andre Molnar]

I think that while the document will be middle-of-the-road it should 
lean more towards new users vs. developers.

As for coordination I would be happy to coordinate efforts, but I am not 
a master word smith (though I don't see this document being overly verbose).

As a starting point lets look at the existing pamphlet and analyze and 
deconstruct it.  Let's build on its strengths and improve its 
weaknesses.  The existing document is very good, but it not yet GREAT.

My own thoughts:

While informative, it is feature heavy with less emphasis on what 
benefits those features provide to potential users.

I've mentioned in another post that "Stable, Supported, Here to Stay" 
are all the same way of saying Reliable.  What is the benefit of that?

e.g. for corporate users: IT resource aren't wasted babysitting the site 
OR if a problem should arise answers are quick and easy to find OR You 
can be secure in knowing that the product will be here tomorrow and any 
investments in IT resources will not be wasted. etc. etc. etc.

OR for new users (like say a blogger): you can do it yourself - but if 
you stumble there is a huge safety net to catch you etc.

Regarding Standards Compliance:  Benefits:  An out of the box install 
will work on virtually all platforms.  Your site will look equally good 
in all browsers.  Your site will be accessible - you will never shut 
anybody out because of their disability or the technology they use.  You 
will maximize your potential audience. etc etc etc.

Regarding Taxonomy:  Benefits:  Improved search engine ranking. 
Improved ability for visitors to navigate your site.  Better 
organization of your site content. etc etc etc.

Finally it would be nice to emphasize the 'community' aspect of Drupal 
and try to sell people on a sense of belonging - and on their ability to 
build their own communities.

andre


Robin Monks wrote:
> OK, we need to focus on Drupal Strenghts, we need to have people "see 
> them-selves using drupal".  Also, we should either make two pamphlets 
> for devs and users, or make it a middle-of-the-road style.
> 
> Who will cordinate this marketing effort?
> 
> Robin