[drupal-docs] [marketing] An intesting dicussion in the forums

[Charlie Lowe]

I've suggested before that the entire "About Drupal" section needs to be 
guided by a marketing approach. After all, that's the main function of 
this section of the handbook: as an introduction for people new to 
Drupal. More ideas here for a restructuring of that section:

http://drupal.org/node/23106

As for the title, "Is Drupal Right For You?," it is not the best choice. 
We want to pitch why Drupal is right for them and sell them on our 
message, not encourage them to read all of our marketing materials in 
the section with that question in mind. In other words, subliminally, 
the title puts the reader in a decision making mode. For a reader who 
has already almost decided on Drupal but is reading the section to learn 
more, it reintroduces that question. For anyone reading the section, it 
suggests that they should read that section with that question at the 
top of their mind.  Instead, we want readers to read that section with 
our main message in mind and be convinced, because of that section, that 
Drupal is right for them.

Andre Molnar wrote:
> There is an intersting discussion taking place at:
> http://drupal.org/node/24150
> 
> While the discussion is about 'what should be on the front page' there 
> have been a few suggestions for handbook pages that fall under the scope 
> of 'press and marketing'.
> 
> Are there any that people feel should be on the press and marketing task 
> list?
> 
> I like the idea of a "Is Drupal Right For You?" page linking people to 
> marketing pages targeted at them.
> 
> 
> andre