[drupal-docs] [marketing] An intesting dicussion in the forums

[Andre Molnar]

I've added a link to "Restructuring the "About Drupal" section of the 
handbook" in the Press and Marketing task list.

I think that this is indeed the ultimate goal of the press and marketing 
group - and a logical home for many of the marketing team efforts.

andre

Charlie Lowe wrote:
> I've suggested before that the entire "About Drupal" section needs to be 
> guided by a marketing approach. After all, that's the main function of 
> this section of the handbook: as an introduction for people new to 
> Drupal. More ideas here for a restructuring of that section:
> 
> http://drupal.org/node/23106
> 
> As for the title, "Is Drupal Right For You?," it is not the best choice. 
> We want to pitch why Drupal is right for them and sell them on our 
> message, not encourage them to read all of our marketing materials in 
> the section with that question in mind. In other words, subliminally, 
> the title puts the reader in a decision making mode. For a reader who 
> has already almost decided on Drupal but is reading the section to learn 
> more, it reintroduces that question. For anyone reading the section, it 
> suggests that they should read that section with that question at the 
> top of their mind.  Instead, we want readers to read that section with 
> our main message in mind and be convinced, because of that section, that 
> Drupal is right for them.
> 
> Andre Molnar wrote:
> 
>>There is an intersting discussion taking place at:
>>http://drupal.org/node/24150
>>
>>While the discussion is about 'what should be on the front page' there 
>>have been a few suggestions for handbook pages that fall under the scope 
>>of 'press and marketing'.
>>
>>Are there any that people feel should be on the press and marketing task 
>>list?
>>
>>I like the idea of a "Is Drupal Right For You?" page linking people to 
>>marketing pages targeted at them.
>>
>>
>>andre