[drupal-docs] User personas for Drupal documentation: Anita the business woman

[Kieran Lal]

 From Information Architecture for designers:
"Personas are descriptions of archetypical examples of your target  
audience.   Personas should be used by the entire team throughout the  
development of the website.   They excel at describing motivation and  
goals for specific parts of the target audience."

Example person: Anita

Anita is a business woman.  She has a successful franchise service  
business and has a staff of 20.   Her father was an engineer and she  
had one of the first MacIntoshes at home.   She is comfortable around  
computers but chooses to put her expertise into her business and  
managing her staff.   Her brother has a blog on a Drupal site and he  
told her to consider using it.  She wants to redo her website and has  
been reading fast company which talks about something called Web  
2.0.  She wants to have a customer facing part of her website which  
will be done by a designer.   She also wants a part of her site for  
her staff to share documents such as fliers and keep weekly sales  
totals and checklists.  She regularly uses Amazon and Yahoo and is  
familiar with web applications.    Her staff is mostly high school  
educated and are familiar with computers and web applications. The  
staff can use web forms.

Anita's goals are:

* To learn more about Drupal and the applications she can use for her  
business.

* To evaluate whether she can use Drupal and get her web designer to  
teach her how to do simple administration tasks like add new staff  
members.

* To learn about these free themes so that she doesn't have to pay  
$2000 to have a custom theme made.

* To be knowledgeable when talking to her web designer about what is  
possible and what she can get for free.

Anita spends a lot of time on the phone talking to her staff and her  
customers.  She knows that big businesses have used websites to help  
their customers and help the staff.  If she could use a powerful web  
site like Drupal to reduce the amount of time she spends with  
customers and her staff she could focus on more important things like  
expanding her business.  She likes that she could be able to post  
weekly sales goals on Sunday night and her staff could get those  
goals when they come into the office with out her having to talk to  
them on the phone.    She doesn't want to be a web designer and likes  
that she can use a basic form.  She is also keenly aware that if the  
system is too hard to use it could cause a lot of problems and she  
can't afford to pay her web designers rates every time she has a  
problem.

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Anita is one of the Drupal documentation respondents:
Situation
One of 2% that visits the site less than monthly.
One of 46% of who use a Drupal site, her brother's blog.
Needs
One of 29% who is learning how to use Drupal.
One of 37% who wants to run a drupal site, but have all the hard  
parts done by someone else.
One of 48% who wants to learn about Drupal.
Decision criteria
One of 68% who would return to read the documentation.