[consulting] Thoughts on using the word "Drupal" on your business site and in marketing

[Don]

lol, Coca-Cola is brand marketing, which is what you do for commodity 
items. There you want to keep the name fresh for the time of the 
purchase decision. Hopefully CMS's aren't a commodity item yet. And 
again, the benefits. Which is why Coke is a cold, refreshing drink that 
brings you lots of friends from all around the world.

-Don-

On 2/6/2011 11:28 PM, jeff at ayendesigns.com wrote:
>
> I think it depends on what's being marketed. If the tool has a lot of 
> cachet on its own, which has taken quite awhile to develop, the 
> marketing would indicate using the name, such as Coca Cola instead of 
> brown fizzy water that tastes good, and sushi instead of cold, dead 
> raw fish.
>
> On 02/06/2011 11:15 AM, Don wrote:
>
>> Usually in marketing you want to sell the benefits, not the tools. So 
>> I sell a well tested and supported software system, modular with a 
>> lot of popular packages to scale and upgrade quickly, and the 
>> customer's ability to easily go in and modify content (text and 
>> images) themselves.
>>
>> Then I'll mention some top tier sites that use the same system to 
>> prove it's a commercially viable system.
>>
>> -Don-
>>
>> On 2/6/2011 11:09 AM, Steve Kessler wrote:
>>> It all depends on your target market. My team and I have spent a 
>>> long time talking about if we should include the word Drupal in our 
>>> material and it all depends on who we are reaching out to with 
>>> specific content.
>>>
>>> The only other thing to say here is that our beginning users dont 
>>> know, dont need to know and dont care that they are using Drupal. So 
>>> for the more basic the user is I would avoid the term.
>>>
>>> -Steve
>>>
>>>
>>> On Sun, Feb 6, 2011 at 7:16 AM, Sam Cohen <sam at samcohen.com 
>>> <mailto:sam at samcohen.com>> wrote:
>>>
>>>     Hi all,
>>>
>>>     I finally put up a new site <http://new-media-solutions.com> for
>>>     my business -- it's so much easier to do other people's sites!! 
>>>     I showed to a friend last night.  First thing they said was
>>>     "what's Drupal?"
>>>
>>>     Just curious what other people's thoughts are in using the word
>>>     "Drupal" in your branding, such a "we build Drupal sites"
>>>
>>>     On the pro side, if that's what you do, you should make it
>>>     really clear, so people looking for Drupal work can find you.
>>>     (and there seems to be no shortage of people looking for Drupal
>>>     work)
>>>
>>>     On the other hand, most people not in the business have no clue
>>>     what Drupal, or how to pronounce it for that matter, so is using
>>>     "Drupal" prominently on your site potentially turning away
>>>     business?
>>>
>>>     I'm curious what others are thinking on this topic. Do you put
>>>     Drupal front and center?  Do you not mention it at all?
>>>
>>>     Sam Cohen, Principal
>>>     New Media Solutions <http://new-media-solutions.com>
>>>     Drupal Training & Services
>>>
>>>
>>>     _______________________________________________
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>>>     consulting at drupal.org <mailto:consulting at drupal.org>
>>>     http://lists.drupal.org/mailman/listinfo/consulting
>>>
>>>
>>>
>>>
>>> -- 
>>> Steve Kessler
>>> Owner and Lead Consultant
>>> Denver DataMan, LLC
>>> 303-587-4428
>>>
>>> Make CRM Work For Your Business - Seminar on 2/11 
>>> <http://www.denverdataman.com/ddm_events/2011-02-11t190000/green-thumb-friday-making-crm-work-your-business-0>
>>>
>>>
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>>
>>
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