One of the websites I developed has a reasonably strong presence on Google News. However, many, if not most, of the links Google has are titled "Add New Comment". I wondered why, and came to the conclusion that google is reading the "links" tags that contain that link as containing the permalink.
So I have changed that class tag to "action". While I was at it, I also changed the title tags to h1.
I will watch over the coming week how Google News reads the content with these changes, and report my results here. But I think that SEO is something that is worthwhile for consideration as an ongoing theme development topic.
Already Drupal sites do quite well. On regular Google search, sites seem rather well optimized. But these anamolies, such as with Google News, point to areas where we might look to improve.
Does anyone else have thoughts or experiences on SEO, and how we all might modify existing themes and alter approaches to future themes?
Laura