[development] Varying Drupal audiences demand (much) different needs

Caleb Gilbert caleb.gilbert at gmail.com
Sun Nov 11 05:07:01 UTC 2007

With any luck the Drupal codebase itself will never see a "fork". On the
other hand the pressure of a *widely* divergent Drupal user-base is, more or
less, demanding a fork of Drupal's communications/marketing.

To illustrate the problem most Drupal-marketing solutions face:

    * What does an enterprise developer care about a blogger?
    * What does a blogger care about an enterprise developer?
    * What does an C-level decision maker care about either one of them?

Sure those groups will have some small cross-interests, but there is an
obvious and significant  gap between what each audience will be
interested/concerned about regarding Drupal. As a degreed marketer with some
sales experience (feel like a weenie for dropping that, but feel compelled
to in order to "established credentials"), I feel confident in saying:
Drupal will have limited/lesser success in trying to communicate with all of
its core audiences at the same time, vs. communicating with each one more

I guess all of the above would be a long winded way of proposing:
separate_channels_of_communication_for_varying_user_bases. :p

(The preceding was not precipitated by any one particular Drupal
thread/posts, but is rather interrelated with many Drupal
thread/posts...cross-posted to http://groups.drupal.org/node/6943 )
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