[consulting] How Do You Market Your Services?

[Michael Haggerty]

My name is Michael Haggerty and I am the Chief Internet Strategist for  
Trellon.

Trellon has generally not engaged in any form of marketing in the  
past, and our sales have been mostly opportunistic. The only real  
outreach we have done is through listings on the Drupal.org web site  
and sponsorships of various conferences and events. Our general  
approach to new business has been to wait for clients to find us  
through word of mouth, which has been pretty effective but does have  
some steep ups and downs in the long term.

After collecting some feedback from clients and peers, I am about to  
invest in a marketing program for the company. Before making the  
investment, I have been seeking as many perspectives as I can to  
maximize the potential for success.

So, questions for this list:

1) In general, what forms of marketing are most effective for Drupal  
companies outside of word of mouth?

2) Is it better to have a FTE doing marketing or talk to an outside  
firm?

3) Is it better to emphasize the fact you are a Drupal shop, or to  
talk about Drupal in the context of the other services you provide?

Best Regards,
Michael Haggerty
_______________________________________________

Michael Haggerty | Chief Internet Strategist | Trellon, LLC

web www.trellon.com | email mhaggerty at trellon.com
tel 240 643 6561 | aim haggerty321

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